What to do when bad behavior threatens your brand

How do you respond when an agent’s language or behavior reflects on the brand you’ve built your career on?  

How do you respond when a real estate agent’s language or behavior reflects on the brand you’ve built your career on? Cape Coral RE/MAX agent James Warren shares how he handled a recent incident involving RE/MAX agents from a Fort Myers brokerage office who were blasted for “transphobic” social media posts.