The San Francisco-based brokerage also announced the addition of former Trulia President Paul Levine to its board of directors.

Side, a San-Francisco based real estate brokerage that partners with top-producing agents, teams, and brokers to handle back-end operations, announced on Thursday a new $35 million Series C funding round.

Sapphire Ventures Managing Director Paul Levine led the round, which included contributions from Patricia Nakache of Trinity Ventures, Dana Stalder of Matrix Partners, and a handful of other strategic real estate investors who are unnamed. Past investors include San-Francisco based 8VC and MetaProp NYC.

Guy Gal

“By bringing the best agents in each market together and empowering them with a game plan, support team, and a one-of-a-kind technology platform that delivers a premium service, they’re able to provide the best experience and results to more buyers and sellers,” Side CEO Guy Gal said in a prepared statement.

“What consumers want most is a great experience and great results, and working with experienced agents is the best way to buy or sell a property, now and in the future.”

The $35 million will be used to fuel the company’s nationwide expansion into 25 new markets over the next few years. Side currently supports more than 100 teams across California and Texas, which includes brokerages such as Ben Bacal of Revel Real Estate, Anthony Marguleas of Amalfi Estates, Val Vandervort of Veritas Homes and Dave Fratello of Edge Real Estate.

Side partners with top-producing agents, teams, and local, independent brokerages to handle their back-end operations, which includes marketing and advertising, brand development, system implementation, vendor management, listing and transaction coordination, legal and insurance needs, and securing office space.

Side accomplishes these tasks by using an all-in-one technology platform comprised of products from third-party vendors and a proprietary transaction processing tool.

The brokerage is betting on a “central role that high-performing agents play, and will continue to play, in a real estate transaction,” by enabling agents to solely focus on “the high-value work” of serving clients, according to a statement from Side.

Side estimated its platform saves its agent partners an average of 62 days of time per year, with the average partner experiencing a 45 percent year-over-year growth rate. Furthermore, Side said its on track to facilitate more than $8 billion in sales in 2020, a $5 billion increase from last year.

Gal has been mum on the specific commission split and caps Side offers, but told Inman in a previous interview that the brokerage offers the same “super favorable” splits to all agent partners, and that teams determine their own splits among themselves.

In addition to announcing the results of their latest funding round, Side revealed current investor and former Trulia President and Chief Operating Officer Paul Levine is joining the company’s board of directors.

Most notably, Levine was the president and COO of Trulia from 2011 to 2017, where he oversaw the company’s transition from a small, private company to a standalone publicly-traded real estate powerhouse, until Zillow acquired the company for $2.5 billion in 2015.

“It is great validation to have Paul and Sapphire Ventures as a lead investor, and we welcome their experience and support as we expand our reimagined brokerage model nationwide,” Gal said.

Paul Levine

“Side partners with top-producing real estate agents and teams in each market, and provides a valuable mix of technology, support, and an economic model that helps entrepreneurial agents grow,” Levine said. “I’m delighted to join Side’s board and be a part of the journey ahead.”

In a series of tweets published on Thursday, Levine expounded his thoughts about Side’s future in the industry, saying the company’s “model aligns with a number of macro trends I experienced first-hand during my years at Trulia and Zillow Group, specifically.”

Levine said while the average agent risks “commoditization,” high-producing agents and teams are steadily growing, and that Side has positioned itself as a valuable strategic partner for those top agents and teams.

He also said Side has positioned itself to conquer the next challenge in real estate technology: fully automizing the transaction process.

“Over the past 10 years, Zillow, Trulia and others have largely solved the problem of online lead generation, and now the next 10 years will capture a 10x larger opportunity: automating the real estate transaction itself,” Levine wrote.

“Side’s platform delivers tech-enabled process automation from lead-to-close, so that top agents can focus their time on servicing clients and growing their business.”

Email Marian McPherson

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription