Real Trends, a real estate brokerage news and consulting firm, released on Tuesday its inaugural comparison of the top agents affiliated with the industry’s top brands. The study found that Keller Williams‘ top five producers are more productive, in terms of individuals and teams, than agents at any other real estate brand.
“We choose the largest brands for this first release of agent rankings with their respective brands,” Real Trends President Steve Murray told Inman. “We didn’t try and cover every brand but plan to expand to more brands in the future.
Murray said his company released this new list to recognize agents in a different way than just by geographic location, which it does with its Real Trends Thousand and America’s Best ranking.
For the purpose of the ranking, Murray looked at the top five producers at 10 of the largest real estate brands. The ranking found that 25 of the top producers, at the top brands, in terms of transaction sides were women and 25 were men. However, when analyzing the same data in terms of sales volume, the ranking found that women outpaced men, 30 to 20.
Using 2018 data, Keller Williams was the top brand in terms of individuals and teams in transaction sides. Century 21 and RE/MAX rounded out the top three for individuals and RE/MAX and Leading Real Estate Companies of the World rounded out the top three for teams.
Compass grabbed the top spot for sales volume for individuals, followed by Sotheby’s International Real Estate and Coldwell Banker. Keller Williams was once again at the top of the list, in terms of team sales volume, followed by RE/MAX and Coldwell Banker.
“I was surprised by the differences in these top leaders by brands,” Murray said. “One might expect Sotheby’s or Compass, for instance, to lead in all volume categories but they did not, which means greater variability than by just by brand.”
Murray said, when analyzing the data, which uses 2018 sales volume and transactions, his company noticed a shift among top producers especially in markets where Compass is operating.
“And we expect the trend to be a little more changing over the next years as the number of new competitors – eXp Realty, HomeSmart, Realty One Group – also seek to gain traction with top producers,” Murray said.