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When Guy Gal moved into real estate from the tech world about three years ago, he decided to have opinions: His brokerage Side would vet the various technologies agents can use — so, things like customer relationship managers (CRMs) — and then make a call on which systems are actually worthwhile.
“We know how to evaluate a product and know if it’s going to deliver,” Gal told an audience of real estate professionals at Inman Connect New York Wednesday. “We’ll actually take a position and say this is the best CRM.”
To hear more expert opinions on what role a brokerage actually has in choosing agents’ technology, tune in to the video above, or read the original article here.