On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand.

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Perhaps inspired by the start of a new decade, multiple real estate brands in 2019 attempted to turn a new leaf with extensive rebrands that included new names and logos, revamped websites, refreshed marketing and the occasional office overhaul.

“Many things have changed over the years,” Coldwell Banker Chief Marketing Officer David Marine told the Inman Connect New York crowd. “But the one thing that hasn’t is the question, ‘What are we going to do about that logo?’”

To hear more about Colwell Banker’s rebranding process, tune in to the video above, or read the original article here.

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