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Independents aren’t flush with cash, but they still need to market their brands to consumers. Is it better to hire someone in-house? Outsource to a marketing agency? Or leverage technology as a solution?

Jerry Holden, CEO and founder of THA Brands; Kim Luckie, director of brand and demand generation at ERA American Real Estate; and Christian Harris, owner and president of Sea-Town Real Estate, discussed these questions at Inman Connect New York. Watch the full video above to hear their advice.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. 

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