Independents aren’t flush with cash, but they still need to market their brands to consumers. A panel of experts at Inman Connect New York gave advice on how to do just that.

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Independents aren’t flush with cash, but they still need to market their brands to consumers. Is it better to hire someone in-house? Outsource to a marketing agency? Or leverage technology as a solution?

Jerry Holden, CEO and founder of THA Brands; Kim Luckie, director of brand and demand generation at ERA American Real Estate; and Christian Harris, owner and president of Sea-Town Real Estate, discussed these questions at Inman Connect New York. Watch the full video above to hear their advice.

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