Using the right technology can certainly help agents stay relevant with today’s digitally driven buyers, but that’s not the only way Realtors can differentiate themselves — it’s about providing value in other ways.

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How can you differentiate yourself and provide value to your clients? Providing value isn’t just about using the right technology. Referral-based leads can be incredibly helpful in connecting with clients too, Shaun Osher of Core Real Estate said onstage at Inman Connect New York.

Osher, Aaron Drussel of BHGRE Influence Partners and moderator Sherry Chris of Realogy Expansion Brands discussed other ways of staying relevant with today’s buyers in a panel called, “Real Estate Will Always Be A People Business.”

To hear more of what their discussion entailed, tune in to the video above.

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