On Thursday, Silicon Valley-based Sereno Group announced the acquisition of East Bay brokerage J. Rockcliff.

Jeff Sposito | J. Rockcliff

The move allows Sereno Group, the largest independently owned and locally operated residential real estate brokerage in Silicon Valley and the Santa Cruz Coast, to expand its coverage in the Bay Area even further.

Together, the two brokerages will make up a team of over 500 agents with almost $5 billion in annual sales.

“What’s clear to me is that there is a great void and opportunity for quality, independent, like-minded firms to come together and focus on what’s best for the agents and clients in the long run,” Jeff Sposito, president and CEO of J. Rockcliff, said in a statement. “We view this collaboration with Sereno Group as the perfect platform to build our momentum from here.”

In a press release issued by Sereno Group, the brokerage framed the acquisition as a potential first move in “[uniting] several of the remaining independent brokerages across California and the Western United States.”

Chris Trapani | Sereno Group

“There has been a glaring void created by mass consolidation, and driven largely by venture capital-backed firms who ultimately have a different priority aim,” Chris Trapani, co-founder and CEO of Sereno Group, said in a statement. “We are convinced it is not in a real estate agent’s or customers’ best interest, whether they recognize this reality yet, or not.”

Sereno Group said the deal will be finalized this week with more details of the acquisition to come in the next few weeks.

Sereno Group has seven offices across Silicon Valley and the Santa Cruz Coast. The company supports a program called “1% for Good,” an agent-driven initiative that’s generated over $3.1 million in charitable donations to date.

Email Lillian Dickerson

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect is LIVE next week! Join us and thousands of your peers from wherever you are.Register Today×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription