September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketing officers at major brokerages about how the pandemic is changing their jobs and what it means for agents. We’re publishing a suite of tactical Inman Handbooks for marketing on digital portals. And we’re looking at what pages of the traditional marketing playbook still work. Join us all month long.

Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

This week, we’re keeping our question fairly simple: How are you preparing for the winter months? So much is different when comparing this year’s season to last’s — which is why our topic is so open-ended.

From creative marketing strategies to new ways of handling showings and client communication, we’re leaving it up to you to tell us your most important strategies. We’re eager to hear about the ideas you’re cooking up inside as the mercury drops outside.

We’ll compile a list of the top responses and post them on Inman next Tuesday.

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