A Saturday Night Live sketch comparing obsessively browsing Zillow to phone sex has generated a lot of attention online â including from the companyâs CEO, Rich Barton.
Hosted by Schittâs Creek actor Dan Levy, the latest SNL episode included a sketch spoofing the pandemic-era trend of obsessively browsing listings of beautiful homes without any intention of buying.
âAre you bored? Looking for something to spice up your life?â starts the voiceover for the video as images of Levy and members of SNLâs cast in mock seductive poses flash across the screen. âYou used to want sex, but youâre in your late 30s now⌠You need Zillow.â
Sex not doing it for you anymore? Then you need a new fantasy.
Posted by Saturday Night Live on Saturday, February 6, 2021
Zillow listings then flash across the screen, described by the browsers as a âan updated Colonial with mature landscapingâ and a âguest house with its own little kitchen.â
âIâd never live in North Carolina, but if I did, I could buy a big, gross mansion,â Levy says.
Given how many have taken up browsing Zillow listings, the sketch was very well-received online, drawing praise from both public figures and everyday people.
âWe may be a divided country but I think most of us can at least agree that the Zillow sketch on SNL hit way too close to home tonight,â MSNBC host Joy Reid wrote on Twitter.
We may be a divided country but I think most of us can at least agree that the Zillow sketch on SNL hit way too close to home tonightâŚ
â Joy-Ann (Pro-Democracy) Reid đˇ (@JoyAnnReid) February 7, 2021
As a 35 year old, the Zillow commercial is probably the best, most-accurate SNL skit Iâve seen #snl
â Joel (@joturp27) February 7, 2021
The sketch even caught the eye of Zillow CEO Rich Barton, who wondered whether they have been âmarketing @zillow wrong all these years???â
Wait. Have we been marketing @zillow wrong all these years??? #SNL https://t.co/sPpx4S5ohq
â Rich Barton (@Rich_Barton) February 7, 2021
