KW agents closed 272,688 transactions and did $98.1 billion in volume between January and March. The company also now has 180,376 agents across the world. What other insights into the company’s fortunes does the report reveal?

A surging real estate market in recent months helped turn the beginning of 2021 into a major success for Keller Williams, with everything from sales volume to transactions to agent counts surging, the company revealed in a new earnings report.

The report, out Tuesday, shows that between January and March of this year, Keller Williams agents in the U.S. and Canada closed 272,688 transactions, which was up 21.3 percent year over year. Sales volume during that period came in at $98.1 billion, up 39.7 percent compared to the same period in 2020. Outside of anglophone North America, the company’s agents closed 13,088 transactions and did $2.5 billion in volume, up 58.7 percent and 100 percent, respectively.

The report did not include overall company revenue or net profit numbers. Keller Williams is not a publicly traded firm (at least not yet), so it isn’t required to disclose information the way public companies are.

Still, Tuesday’s report does offer useful insights into the company’s fortunes.

In addition to increased transactions and sales volume, for instance, the report also reveals that Keller Williams added a net of 3,909 agents during the first quarter of the year, bringing the global agent count to 180,376. In the U.S. and Canada, the company has now 167,464 agents, while elsewhere it has 12,912 agents.

Carl Liebert | Photo credit: Keller Williams

In the report, CEO Carl Liebert said the first months of this year mark “our third successive quarter of historic growth for Keller Williams.”

“We kicked off 2021 by breaking our production records again,” Liebert added. “Our continued remarkable pace is due to the strong dedication and commitment of our agents to serve their clients at the highest levels in the midst of a hypercompetitive housing market.”

When Keller Williams last reported earnings in February, it said that during the final three months of 2020, company agents closed 350,692 transactions, an increase of 27.9 percent from the year prior. Volume was up 16 percent during that period, to $407.4 billion.

Despite the generally positive results in Tuesday’s report, however, it does reveal that during the first quarter Keller Williams agents only took on 162,084 new listings — down 4.6 year-over-year. The drop is likely due to a historic inventory shortage, which has been a recurring theme in the industry lately and which other companies have indicated could ultimately prove to be a problem down the road.

Still, potential inventory issues notwithstanding, Tuesday’s report highlighted a number of other victories for Keller Williams. Among them was the revelation that Command — an artificial intelligence customer relationship manager that debuted just over two years ago — achieved 158,326 active yearly users in the first quarter of 2021.

Additionally, since the tool launched, agents have added 69.7 million contacts to the system, the report adds. The average cost per lead for agents using the platform was $2.24.

Marc King

The report also notes that the first quarter of the year has been an active one in terms of executive hiring, with leaders such as Marc King, Chris Cox, Stacie Herron and others joining the company in top positions.

The earnings report ultimately concludes that Keller Williams “achieved significant growth and technology milestones, and topped franchise and corporate culture rankings” during the first three months of the year.

“At Keller Williams, we remain committed to providing agents with the best culture, training, coaching and technology to continue to outpace the market of the moment,” King added. “We believe our results speak best on those efforts.”

Correction: International transactions and volume were up 58.7 percent and 100 percent, respectively. This post originally misstated those percentages.

Email Jim Dalrymple II

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×