At Inman Connect on Tuesday, three real estate professionals dished on the creative ways they’re taking advantage of existing inventory amid a historic housing shortage.

Join us for Inman Connect today to dig into key topics like tomorrow’s forecasts, the key to unlocking new inventory, the “new normal,” and much more. Register now to watch the rest of the day live, and catch up on what you missed on-demand.

It’s no secret that we’re in the midst of a historic housing shortage

With the possibility of new construction easing the inventory strain unlikely in the near future, agents need to focus on working with what already exists, Veronica Figueroa of the Figueroa team in Orlando, Florida, said during an Inman Connect session Tuesday titled, “How is the inventory crisis going to end?”

The session, which also featured Anne and Dave Jones, owners of Washington-based Windermere Abode, narrowed in on alternative solutions to the housing crisis, including seeking out submarkets and more affordable inventory.

“We are trying to find creative ways to continue to be immersed in our community,” Figueroa told a digital audience.

It’s important, she continued, to speak to what sellers are thinking. One way Figueroa’s team is doing this is by offering an array of options that include both for-sale-by-owner assistance and iBuyer assistance.

While the seller may initially think they can do it on their own, Figueroa said it’s important for agents to assert their knowledge and explain how a trusted real estate professional can help navigate them through the process. 

“This inventory is so important, so we want to speak to sellers who are thinking about it and let them know that we have options for you,” she added. 

Meanwhile, Anne and Dave Jones explained that being able to Introduce submarkets to potential consumers is a crucial strategy in today’s climate. 

Broadening an agent’s market knowledge can allow them to present their prospective buyers with available, more affordable inventory in similar neighborhoods with similar amenities. 

The pair pointed to an influx of out-of-state buyers coming in and being open to entire coastal areas opposed to just specific dots on the map. 

“You’ve got to know the greater surrounding area,” Anne said.

Over on the East Coast, Figueroa said she’s seeing the same thing and is branching out to other counties and markets with additional inventory. 

“It’s a fast market. It’s a changing market. I think we need to pivot with it,” she said.

Email Libertina Brandt

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription