Redfin brings cash offer service to 2 largest markets in North Carolina
The Seattle-based brokerage has launched its iBuyer service in Charlotte and Raleigh
by Daniel Houston Sep 30
Opendoor and FTC still at odds over iBuyer's advertising
Regulator threatened 'enforcement action' related to allegedly 'inaccurate' or 'inadequately substantiated' advertising claims if settlement talks fail
by Andrea V. Brambila Sep 27
Twitter applauds as Berlin votes to wrestle apartments from landlords
'All those in favor of expropriating every house that Zillow owns, say aye,' tweeted one American as Berlin's vote to seize 240K apartments rippled across the globe
by Lillian Dickerson Sep 27
Opendoor launches partnership with new-home platform BDX
Thanks to a partnership with Builders Digital Experience, homeowners can request an Opendoor cash offer through new home search platform NewHomeSource.com
by Marian McPherson Sep 23
Redfin CEO, Zillow pour cold water on TikToker's iBuyer theory
A recent viral video suggested iBuyers could jack up the prices of homes. But one expert called the theory 'fairly conspiratorial,' and iBuyers themselves said they still have a tiny share of the market
by Jim Dalrymple II Sep 23
Startup iBuyer Flyhomes expands to Austin, Dallas and Houston
In addition to the new Texas markets, the company operates in Seattle, Boston, Portland, the Bay Area and Southern California
by Libertina Brandt Sep 22
Offerpad launches Kansas City, St. Louis markets in ongoing expansion
The iBuyer's two new metros were the first since the company went public earlier this month; Columbus, Ohio, is next on the list
by Daniel Houston Sep 20
Real estate disruptors get serious about mortgage — and vice versa: Mike DelPrete
Real estate tech companies are going after mortgage, but now mortgage is going after real estate
by Mike DelPrete Sep 14
Offerpad stock surges on second day of trading as iBuyers see gains
The iBuyer's stock spiked 27% on Tuesday before settling back down to $10 per share as investors continued to show interest in companies that make direct cash offers for homes
by Daniel Houston Sep 8
Falling home price appreciation threatens iBuyer profits: DelPrete
IBuyers are closer than ever to profitability. But the overwhelming majority of profits are coming from record home price appreciation, which won't last and is on the decline
by Mike DelPrete Sep 8
5 top agents share how they're preparing for fall success
Using rent-to-own platforms, helping buyers secure a home, doubling down on your niche market — 5 agents share how to make this fall your best yet
by Marian McPherson Sep 8
IBuyers on track to have record-setting sales in Q3
A new report from Zillow found that the nation's largest iBuyers reached a 1 percent market share in the second quarter of 2021, setting the stage for record-breaking sales in Q3
by Marian McPherson Sep 7
Opendoor acquires 2 home renovation startups
The iBuying giant will keep the teams and technology from Skylight and Pro.com, but it will discontinue the brands themselves
by Jim Dalrymple II Sep 7
Offerpad enters the NY Stock Exchange with a $2.7B valuation
The iBuyer went public a day after merging with the Spencer Rascoff-led Supernova Partners Acquisition Company. The company will now be known as 'Offerpad Solutions'
Redfin extends iBuyer service into select areas in Atlanta, Nashville
With these latest moves, the Seattle-based brokerage is now offering instant cash offers to sellers in 27 markets throughout the country
by Daniel Houston Sep 1
Opendoor launches self-guided virtual walk-throughs for sellers
Homesellers using Opendoor can now complete their interior home inspection through uploaded videos and photos, according to a company announcement on Tuesday
by Marian McPherson Aug 26
Flyhomes launches new tool to tackle buyer's remorse
The Seattle-based startup, has launched a new tool that allows clients who regret their move to relist with no seller's commission
by Libertina Brandt Aug 26
Offerpad launches in Columbia area as it expands through Carolinas
The move is part of the iBuyer's continued expansion efforts as it prepares to go public later this quarter, a spokesperson said
by Daniel Houston Aug 24
HomeLight brings its cash-offer and trade-in offerings to Colorado
Starting this week, buyers and sellers across Colorado can use HomeLight's two newest services. Dedicated staff will be in Denver
by Marian McPherson Aug 24
Inman Review: Ribbon puts a bow on a unique package of fintech and proptech
Opinion
Ribbon helps buyers buy before they sell, rescues bad deals and gives first-time buyers a way to win deals in what might be the industry's first hybrid fintech-proptech application
by Craig C. Rowe Aug 23
Keller Williams hires former eXp, Zillow exec to oversee iBuying
Raymond 'RJ' Jones will spearhead both Keller Offers, the company's iBuying program, and Keller Manage, a soon-to-launch program that'll provide home maintenance services
by Jim Dalrymple II Aug 19
Opendoor reports $1.2B in revenue, beats expectations in Q2
The iBuyer also experienced a loss of $144M between April and June and sold a total of 3,481 homes
by Jim Dalrymple II Aug 11
IBuyers are paying above market — and reselling for more: Mike DelPrete
Home prices are record high, and iBuyers are paying above market values for the houses they buy, but they're also reselling them for more than ever before
by Mike DelPrete Aug 11
Rocket Homes hiring in-house agents, launching iBuyer program
Rocket Cos., the parent company of the nation's biggest mortgage lender, plans to get into the iBuyer and real estate brokerage business through its Rocket Homes subsidiary
by Matt Carter Aug 10
3 strategies for beating institutional investors in a bidding war
Beating out institutional investors in a bidding war is a lot like beating out other buyers, but with a bit of a twist. Agents should aim to become fluent in all the relevant tools available
RedfinNow becomes first major iBuyer to launch in Chicago
The expansion follows RedfinNow's recent moves into other northeastern markets, including Baltimore, Washington, DC, and Boston
What agents should know about working with institutional investors
Formerly a commercial real estate agent, Dan Noma, Jr. has focused his work on institutional investors for more than a decade. Here, he shares what he’s learned and why agents should consider this sector of the industry
Homes listed in the MLS sell faster and for nearly 17% more: Study
Bright MLS looked at 442,829 home sales across its 6-state Mid-Atlantic footprint that sold over a 24-month period
by Andrea V. Brambila Jul 30
After a pause, iBuyers are back in a big way: Mike DelPrete
Driven by high purchase and sale volumes and the rise in home values, iBuyers will have blowout quarters with record revenues
by Mike DelPrete Jul 29
IBuyer offers are clocking in at an average of 104% of market value
Amid a highly competitive market in the first half of 2021, iBuyers began making more competitive offers while expanding the range of homes they were willing to purchase
by Jim Dalrymple II Jul 29
Huge number of homeowners willing to consider an iBuyer: Poll
82% of homeowners in 1000watt survey said they either were more likely to trust information from Zillow than from a real estate agent or to trust them about the same
by Andrea V. Brambila Jul 28
Agents should probably learn to play nice with institutional investors
Institutional investors are a growing presence in the US real estate market. The savvy agent should learn how to adapt to their ways — even if it feels a little bit unnatural
by Lillian Dickerson Jul 27
Inman Review: Can iBuyers get you leads? They can with Zoodealio
Opinion
Not quite an iBuyer, Zoodealio does in some instances buy a seller's home, but the software's experience is clearly developed around getting agents more listing leads
by Craig C. Rowe Jul 23
Investor home purchases exceed pre-pandemic levels, hit record high
Investors purchased 67,943 US homes during the second quarter, for a total value of $48.5B, the highest figure on record, according to data released Thursday by Redfin
by Lillian Dickerson Jul 22
Toronto iBuyer raises $44M with help from Spencer Rascoff, Eric Wu
Properly is a tech-based real estate brokerage in Canada with a model similar to US iBuyers like Opendoor and Zillow Offers
by Libertina Brandt Jul 21
Offerpad goes live in Indiana as part of Midwest expansion
The iBuyer has started buying and selling homes in the Indianapolis area as it eyes new markets in Kansas City, St. Louis and Columbus, Ohio
by Daniel Houston Jul 13
Zavvie teams up with major indie Midwest brokerage
The partnership will give agents at Sibcy Cline Realtors the ability to present a variety of different selling options to their clients
by Jim Dalrymple II Jul 12
Real estate disruption is happening all across the globe: Mike DelPrete
On Wednesday, DelPrete released 'The 2021 Emerging Models in Real Estate Report,' which details emerging trends shaping the industry and the players putting the trends into action
Offerpad is now a mortgage broker
The pioneering iBuyer is now a licensed mortgage broker in Alabama, Arizona and Colorado, with plans for rapid expansion into other states
by Matt Carter Jun 28
Offerpad draws from big companies as iBuyer prepares to go public
Four new members will join the iBuyer's board later this year, including a Zillow executive and the former chief executive officer of Move, Inc.
by Daniel Houston Jun 28
IBuyer transactions return to near pre-pandemic levels
IBuyer purchases by Redfin, Zillow Offers, Opendoor, Offerpad and Bungalo rose 20% in the first quarter of 2021, but remained down year over year, according to new data
by Daniel Houston Jun 25
Millennials, baby boomers upbeat about current housing market
A large majority of Americans think now is a good time to buy and sell, though only a minority think the market will stay strong for another year
by Jim Dalrymple II Jun 23
Offerpad expands to 4 markets in Midwest, Southeast
In the second half of the year, the iBuyer will launch its services in Columbus, Ohio; Kansas City and St. Louis, Missouri; and Columbia, South Carolina
by Lillian Dickerson Jun 22
Kukun offers buyers more power with newly released iHomeReport
Kukun's new tool is another weapon in the data bandolier of buyers trying to compete in heated markets or make offers sight unseen
by Craig C. Rowe Jun 15
Opendoor CEO Eric Wu: Most online buyers still rely on agents
At Inman Connect on Wednesday, Wu told Brad Inman that while users are increasingly comfortable selling their homes directly online, most buyers still lean on agents
by Daniel Houston Jun 11
Flyhomes lands $150M to bring end-to-end homebuying to more markets
Seattle based-company operates brokerage, mortgage and closing subsidiaries involved in $2.6B in home sales
by Matt Carter Jun 10
Offerpad is a more profitable flavor of iBuying: Mike DelPrete
Offerpad's latest financials strongly suggest that a less venture-funded, less tech-enabled, more real estate-focused, and less breakneck version of iBuying can be (almost) profitable
by Mike DelPrete Jun 10
Offerpad sees dip in revenue as it preps for public debut
The iBuyer's revenues were down year over year, but up compared to the end of 2020. The company is also nearing completion of a merger that will allow it to begin publicly selling shares
by Jim Dalrymple II Jun 9
Connecting with Veronica Figueroa: Our new normal demands world-class service
Ahead of Inman Connect, the eXp Realty team leader says agents have the chance to offer service that keeps clients coming back
HomeLight brings its cash offer and trade-in offerings to Texas
Starting this week, buyers and sellers across Texas can use HomeLight's two newest services. Dedicated staff will be in Dallas, Austin and Houston
by Marian McPherson May 28
Zillow's uphill battle to attach mortgages: Mike DelPrete
Opinion
Zillow's experience shows that adding ancillary services is a long, slow road that requires big investment, patience, and a smart, consumer-first approach
by Mike DelPrete May 26
Realogy iBuyer platform RealSure expands into 6 new markets
RealSure is now available in 6 markets across California, Utah and the Carolinas
by Marian McPherson May 25
Zavvie raises $1.75M in new funding round
The company, which offers an iBuying platform, says that 60,000 real estate sales professionals now use its technology
by Jim Dalrymple II May 20
5 people to watch at realtor.com as the company plots its next move
The News Corp. subsidiary is laser-focused on growing traffic and improving the consumer experience as it maintains its industry ties
by Andrea V. Brambila May 20
Opendoor expands to 3 new markets across West, Midwest
Opendoor has launched homeselling operations in Kansas City, Colorado Springs and Northern Colorado. The iBuyer is 9 markets away from its 2021 goal
by Marian McPherson May 18
'We're turning every consumer into an iBuyer': Ribbon CEO
The founders of two cash-offer companies — Ribbon's Shaival Shah and Homeward's Tim Heyl — discussed how they are working to 'empower' agents at Connect Now
by Matt Carter May 18
Opendoor bounces back in first quarter after pandemic-driven downturn
The beginning of 2021 was better for the iBuyer than the end of 2020, though it still has a ways to go before reaching its pre-pandemic levels
by Jim Dalrymple II May 11
What Zillow's results reveal about its momentum toward Zillow 2.0
The various pieces of adjacent services are being built, but they still need to be assembled in a credible way that reinvents the transaction at a meaningful scale
by Mike DelPrete May 7
RedfinNow becomes first iBuyer to enter the Boston real estate market
With the New England addition, RedfinNow is currently available in 23 markets nationwide
by Marian McPherson Apr 22
5 movers and shakers driving Opendoor's growth
These are the executives behind Opendoor's post-IPO growth, which hinges on the company's goal of reaching 42 markets by the end of 2021
by Marian McPherson Apr 22
IBuyer purchases recover to pre-pandemic levels: DelPrete
The business model is undoubtedly here to stay, but not without its recovery challenges
by Mike DelPrete Apr 21
Spencer Rascoff: iBuyers not to blame for supply shortage
The former Zillow CEO touched on iBuying, real estate companies going public and 'global asset inflation' during a discussion at Connect Now
by Jim Dalrymple II Apr 20
RedfinNow launches in Tucson, Ariz., resumes service in Las Vegas
Redfin's iBuyer service now operates in 22 markets nationwide
by Marian McPherson Apr 14
Opendoor expands homebuying pool to meet booming demand
The iBuyer revised its purchase requirements to include pricier homes, older homes and homes in age-restricted and gated communities
by Marian McPherson Apr 13
William Raveis launches sell-before-you-buy program, Raveis Purchase
Available since April 1, Raveis Purchase enables homeowners to make a non-contingent offer on another property while benefiting from open market offers
by Marian McPherson Apr 8
Offerpad launches full-suite of services in Indianapolis
Offerpad has chosen Indianapolis as its first Midwestern market. The iBuyer's full suite of services will be available this summer
by Marian McPherson Apr 8
Knock expands into Colorado and Georgia
In its first announcement since revealing its intentions to go public, Knock has furthered its footprint in the West and South with 7 new markets, for a total of 34 Home Swap markets
by Craig C. Rowe Apr 8
Offerpad: Sellers can stay in homes up to 60 days after closing
To help alleviate the stress of selling, Offerpad will now give sellers the option of remaining in a home up to 60 days after closing escrow
5 big challenges for REX Real Estate in 2021
The well-connected discount brokerage is trying to raise more funding and grow its business as it takes on industry behemoths NAR and Zillow
by Andrea V. Brambila Mar 29
How much are iBuyers paying for customer acquisition?
Opinion
Customer acquisition costs for major iBuyers is roughly similar at $3,000-$4,000, which is about 2-4X more than Redfin
by Mike DelPrete Mar 24
Commission, appraisals, inventory: 11 challenges agents face today
Opinion
Last year forced real estate agents to adapt in an ever-evolving landscape. Here are the top challenges agents face daily
by Kuba Jewgieniew Mar 24
How the marriage between Spencer Rascoff and Offerpad came to be
Spencer Rascoff and Offerpad CEO Brian Bair spoke to Inman about the behind-the-scenes moves that led to Offerpad's decision to go public via a special purpose acquisition company
by Patrick Kearns Mar 18
IBuyers are willing to lose billions to gain market share: DelPrete
Opinion
The point is that Zillow and Opendoor are actively losing money to gain market share, and if you're in the real estate industry, concerning yourself with disruptors willing to lose billions is a good use of time
by Mike DelPrete Mar 18
IBuyers still on slow road to recovery: Redfin
IBuyers purchased 0.3% of all homes sold across 418 US metro areas analyzed by Redfin during the fourth quarter of 2020, down from 0.8% of all homes sold the year before
by Lillian Dickerson Mar 11
IBuyers continue to see massive financial losses: DelPrete
Opendoor’s record-low selling costs dropped from 3% to 2.1%, which is likely the result of Opendoor continuing to push down buyer's agent commissions offered on its houses
by Mike DelPrete Mar 10
News Corp CEO: We'll leave the 'unkempt gardens' to Zillow
'Our aim is to be a genuine digital marketplace, not to have any vested interest that might complicate that,' News Corp. CEO Robert Thomson said at Morgan Stanley's virtual conference. 'As you know, with house flipping, Zillow is renovating homes.'
by Patrick Kearns Mar 8
6 ways agents can disrupt the disruptors today
Embracing change, technology and the evolution of our industry is the key to succeeding and remaining relevant as an agent. Do this consistently, and you will emerge as a leader in your marketplace
by Faisal Susiwala Mar 8
Opendoor reveals ambitious expansion plans
The company wants to double its total markets in 2021 but is eyeing a much bigger goal
by Patrick Kearns Mar 4
Full impact of COVID-19 revealed in Opendoor's first earnings report
In its first earnings report since going public, Opendoor posted a net loss of $286M in 2020 and $87M in the fourth quarter alone
by Patrick Kearns Mar 4
Realogy brings RealSure to Atlanta
The iBuyer platform is now live in a total of 12 US markets
Opendoor debuts cash-backed offers
Buyers will need to get pre-qualified with Opendoor Home Loans or another mortgage company. Then, Opendoor will pair the buyer with a real estate professional in their market
Zillow's 'live offer' Zestimate launches in 20 markets
The move turns the Zestimate into an initial bid and is aimed at getting more consumers at the top of the funnel into the Zillow ecosystem
by Patrick Kearns Feb 25
Sellers choose 'buy-before-you-sell' offers 5X more than iBuyer offers
Bridge programs have lower service fees and alleviate seller worries about buying in an inventory-starved market, according to a new report from real estate tech firm Zavvie
by Andrea V. Brambila Feb 25
Knock partners with The Agency for Home Swap's expansion
Los Angeles represents Knock's largest market for its 'buy-now-sell-later' alternative mortgage model. It's expected to especially help buyers in the under $2M market be more competitive
by Craig C. Rowe Feb 25
Redfin CEO reveals iBuyers paid agents less in 2020
In Atlanta, iBuyers paid buyer's agents 3% in 2019. In the fourth quarter of 2020, that dropped to 2.5%
by Patrick Kearns Feb 24
What’s next for real estate? Industry veterans weigh in
To kick off Connect Now, Brad Inman invited Coldwell Banker agents Steve and Heather Ostrom to discuss the 'mega trends' of today and find out why they've stuck with their brokerage
by Lillian Dickerson Feb 18
Opendoor launches in San Diego and Asheville
The company is expanding the footprint of its direct-to-consumer homebuying platform in California and North Carolina
by Patrick Kearns Feb 18
More than 7 in 10 sellers say they'd consider an iBuyer: Opendoor
A new report from Opendoor also found that 75% of buyers would consider purchasing a home through an app
by Andrea V. Brambila Feb 17
Zillow is taking the Zestimate from ‘fantasy to reality’
Previously an automated valuation model, the Zestimate will be a 'live offer' in many markets in 2021. The company also revealed that it's finally making money on the homes it buys and sells through Zillow Offers
by Patrick Kearns Feb 10
Opendoor's revenue plunged nearly 50% in 2020, according to SEC filing
The newly public company revealed in US Securities and Exchange Commission filings Tuesday that it expects to report $2.58B in revenue in 2020, down from the $4.7B in 2019
by Patrick Kearns Feb 3
9 questions everyone's asking about Zillow's IDX shift
Opinion
What does Zillow's IDX shift mean for you and your business? Here are the answers to all your lingering questions
by Jay Thompson Jan 29
Opendoor announces its first chief customer officer
Megan Meyer Toolson, an employee of the real estate company since 2015, is being promoted to the new position
by Patrick Kearns Jan 26
Opendoor taps ex-Marine to run data security
Noah Beddome, the latest addition to Opendoor's C-suite, will run the departments that protect consumer data
by Patrick Kearns Jan 20
In a red-hot seller's market, is staging even worth it?
Opinion
The next time you encounter sellers who don't know if they should stage their property, sell it vacant or furnished, or do additional work, here's what to do
by Bernice Ross Jan 6
11 CEOs on 2021: More mergers, more pressure and more growth
The chief executives of Zillow, Redfin, Realogy and more predict what's in store for the new year, including industry consolidation and even more technology acceleration
by Patrick Kearns Dec 30
9 new real estate technology products that lit up 2020
Opinion
A number of new real estate software products emerged in 2020 — some from new companies and others from established players. Here are nine of them that stood out
by Craig C. Rowe Dec 28
Pulse: Readers share the biggest real estate news of 2020
The coronavirus outbreak dominated headlines this year, but what industry-related events and changes made the news? Here are the top real estate stories from 2020, according to our readers
by Inman Dec 22
Everything that happened in 2020, the wildest year of our lives
This year had it all: A presidential election, a stock market crash and rebound, and the busiest summer and fall in memory — all amid an unprecedented global pandemic
by Jim Dalrymple II Dec 21
Opendoor makes public debut today
Following the official merger with Social Capital Hedosophia Holdings Corp. II, the well-funded iBuyer begins publicly trading as OPEN on the Nasdaq exchange Monday
by Patrick Kearns Dec 21
The 10 biggest real estate tech stories and trends of 2020
COVID-19 may have led to increased tech acceleration, but technology was already reshaping the industry even before the pandemic struck
by Patrick Kearns Dec 18
5 challenges indies will meet head-on in 2021
The real estate landscape has shifted over the years. Today, independent brokerages need to have a clear view of those changes and use their strengths to pivot and meet them. Here's how they can thrive in 2021
by Andrew Bearden Dec 16
Opendoor expands service offerings across multiple markets
The company is expanding its iBuying, in-person and virtual touring and financing services across multiple US markets, according to an Opendoor blog post Thursday
by Lillian Dickerson Dec 10
Knock launches new sale-leaseback program, Knock Nest
A spin-off of Knock Swap, Knock Nest formalizes Knock's longtime leaseback option and allows homeowners to access home equity without the need to move
by Marian McPherson Dec 9
5 things to watch for as Redfin heads into 2021
Redfin's iBuying program and ancillary services should continue to be important parts of the company's expansion. It'll also have to contend with flashy rivals and a fair housing lawsuit
by Jim Dalrymple II Dec 7
Offerpad partners with nation's largest private new homeseller
The deal with New Home Star is a first for Offerpad, whose Homebuilder Alliance program counts more than a dozen direct builder partnerships but, until now, no sales firms
by Patrick Kearns Dec 3
Offers from iBuyers are getting weaker: zavvie report
Total iBuyer purchases plummeted 82% year over year in Q3, according to the report
by Patrick Kearns Dec 1
ClosingLock aims to lock down wire fraud
Opinion
As real estate deals continue to be handled online and at arm's length, wire fraud risk has nowhere to go but up. ClosingLock is aiming to stop it
by Craig C. Rowe Nov 20
IBuyer market share set to drop by half in 2020: DelPrete
Opinion
The iBuyer market share and transaction volumes isn’t a failure of the model, but rather a result of it
by Mike DelPrete Nov 19
Offerpad remakes its C-suite as its business model evolves
Steve Johnson joins Offerpad as chief operating officer, as the company expands its real estate offerings beyond iBuying
by Patrick Kearns Nov 18
Why the NAR Expo won't ever be the same
Aside from the challenges posed by COVID-19, the NAR Expo still faces a handful of other issues that stack the deck against it. Here are a few affecting the health of the event
by Chris Drayer Nov 17
Highly rated iBuyer offer aggregator rebrands and gets even better
Opinion

Atlanta-based OfferBarn is now WyzeGyde. It’s not often that an already worthwhile software product undergoes a substantial overhaul and comes out even better — but this one did.

by Craig C. Rowe Nov 16
EasyKnock founder: 'Agents have to differentiate themselves'
EasyKnock CEO Jarred Kessler argued during Inman Connect Now Thursday that agents need to show that they're on the cutting edge
by Jim Dalrymple II Nov 12
Riding hot market, Zillow posts first profitable quarter in 3 years
Zillow beat expectations, posting $657M in revenue in the third quarter and a net income of $40M
by Patrick Kearns Nov 5
Opendoor and Zillow are losing tens of thousands on each iBuyer home: DelPrete
Opinion
Disruption in real estate is being led by companies — and shareholders — willing to bet and lose billions of dollars
by Mike DelPrete Nov 3
Not if but when: Why you should be preparing for commission compression now
Opinion
Consumer behavior, demand and expectations are going to reduce commissions — get ready
by Jay Thompson Oct 29
Zillow slashes 80 Zillow Offers jobs in 'realignment'
The changes are mostly in field offices across the country, with a few operations staffers being let go, a Zillow spokesperson confirmed to Inman
by Patrick Kearns Oct 28