When it comes to listing descriptions, some agents just miss the mark. This week, we’re asking you to share the most cliched, worn-out phrases that you’ve been seeing in listing copy. What makes you cringe?

August is Listings Tech theme month at Inman. All month, we’re digging into listing technology, a conversation which spans portals to single-listing sites, landing pages, 3-D tours, photography, videos, promotion and more.

Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

Penning an effective, attention-grabbing listing description that doesn’t sound like a overt marketing pitch is a delicate science. Some agents get it right; others, however, resort to cliches and stale phrases that often leave buyers more annoyed than interested. (A word to the wise: Stop.)

This week, we want you to share the most cringe-worthy and overused cliches you’ve been seeing on listing descriptions. To start you off, here are a few examples, shared by Inman contributor Jay Thompson a few years ago: “This one won’t last!” “Honey, stop the car!” “Better than new.”

So, tell us: What corny copy makes you purse your lips and shake your head?

We’ll compile a list of the top responses and post them on Inman next Tuesday.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
The best of real estate is gathering in Las Vegas NEXT month! Grab your ticket before prices go up on October 1.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription