Pulse: Readers share their top listing faux pas
This week, our readers share a couple of listing mistakes and bad habits that can hamper a property's ability to sell. Are you guilty of any of them?
by Inman Aug 24
5 ways marketing tools can improve customer service 
If you're looking to improve the customer experience for your agents' clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire
by Rainy Hake Austin Aug 19
Pulse: What are your top listing faux pas?
This week, we're asking readers to share some major listing bloopers they're seeing right now. What are some tragic errors agents just shouldn't commit?
by Inman Aug 18
Digging into listing tech: Here's what you should know
It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don't always deliver. Here are some strategies worth stealing
by Bernice Ross Aug 17
Pulse: Readers share how to make listings stand out in 2021
From virtual staging to 3D tours, agents today have a lot of tools and services at their disposal to really make a listing shine. Here's what our readers are using today
by Inman Aug 17
8 cutting-edge listing tech tools you should get to know
Real estate data is an ecosystem, a cyclical, self-replicating entity connecting every transaction, and here are a few of the companies helping to forge this new reality
by Craig C. Rowe Aug 15
The virtual staging advantages even naysayers can’t deny
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward
by Carl Medford Aug 11
Pulse: How do you make sure your listings stand out in 2021?
There's a lot more to a listing today than ever before. So, what tools and strategies are you using to make sure your sellers' house shines?
by Inman Aug 11
How to use Instagram to motivate sellers to list with you
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
by Bernice Ross Aug 11
IGuide's Planix offers immersive visuals and floor plans in one solution
IGuide's newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing
by Craig C. Rowe Aug 11
Pulse: Readers share the biggest issues with listing technology
From lack of optimization on MLS platforms to difficulties in adopting new tech, here are all the problem areas our readers shared with us this past week
by Inman Aug 10
LionDesk's new feature helps agents build landing pages
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
by Craig C. Rowe Aug 9
New Adwerx product leverages motion graphics in online listing ads
'Until now, this type of display advertising was not available in the real estate industry,' Carlson said
by Craig C. Rowe Aug 9
From slideshows to high-end films: 7 listing video tools that win buyers' attention
Every Facebook ad, email campaign and landing page you create is a chapter in your listing's story, and video is likely going to be the one buyers flip to first. Here are the tools you need
by Craig C. Rowe Aug 7
Boost your traffic: 3 Google Analytics stats you need to track
A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. Here are the top stats you need to focus on
by Kate Hulbert Aug 4
Pulse: What are the biggest issues with listing technology?
This week, we're focusing on the shortcomings, problems and question marks related to listing tech. What's lacking, and what are some of the main issues you're seeing today?
by Inman Aug 4