Turn up the volume on your real estate success at Inman On Tour: Nashville! Connect with industry trailblazers and top-tier speakers to gain powerful insights, cutting-edge strategies, and invaluable connections. Elevate your business and achieve your boldest goals — all with Music City magic. Register now.
A Chicago company that provides recruiting software for brokerages has expanded the number of agents whose performance data it’s able to track for the sake of predicting brokerage affiliation, Inman has learned.
Maverick Systems announced in a Feb. 25 statement that its recruiting solution “is currently profiling approximately 200,000 real estate agents across the U.S., focusing on eight key Multiple Listing Service (MLS) markets, including four within the nation’s top 20 largest.”
The software company launched a year ago with the intent to help industry leaders better predict when agents might leave their office and who to target from market competitors.
Recruiting and, by default, retention have become increasingly challenging for brokers to handle in the midst of so many fast-growing and non-traditional models, like The Real Brokerage, Side and Epique, among others.
Inman Intel reported in 2024 on the recruiting battleground that is today’s industry, finding that it’s not getting any easier for brokers.
“Most agents are getting recruiting offers: An astonishing 71 percent of agent respondents to the March 2024 Inman Intel Index survey indicated that another broker had tried to recruit them in the past 60 days. On top of that, another 12 percent said they hadn’t fielded a recruiting pitch in the past 60 days, but were targets of a competing broker’s recruiting efforts last year,” Intel said.
The subject made it to the stage at Inman Connect New York this year, too.
Onboarding, negotiations, team formation, widespread and disparate financial considerations, and software decisions all factor into keeping and hiring new agents. Additionally, few brokers consider the value of a salaried office manager or human resources team to deal with such matters. Technology entrepreneurs are picking up the slack, as evidenced by Maverick’s emergence and that of Courted, the industry leader in agent performance evaluation.
“For too long, brokerage recruitment has relied heavily on relationships and intuition,” said Diana Zaya, founder and CEO of Maverick Systems, in the statement. “We’re changing that paradigm. Our platform empowers brokers with data-driven insights, revealing hidden patterns in agent performance and movement. This allows them to make smarter decisions, build stronger teams, and avoid costly recruitment missteps.”
According to the company, its software gives users a performance overview of regional agents and how likely they may be to pursue brokerage alternatives. The tools and functionality it provides give team and brokerage leaders the prescience needed to act accordingly. They can offer coaching systems, new split tactics or other proactive steps to keep retention rates above average.
Zaya completed an accelerator program with Equity Angels in 2024, a startup advisory organization for minority proptech entrepreneurs, and has been attending industry conferences to demonstrate her software, including Inman Group’s Blueprint conference.
