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Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.
When every lead counts, having the right marketing tools can make all the difference in building relationships, staying visible and closing more deals. With 2025 underway, we wanted to know: What marketing tools are you absolutely loving this year?
Are you seeing major success with AI-powered content creation? Has social media automation become your go-to for lead generation? Maybe a new CRM or email marketing platform is making a big difference in your client outreach.
Here are the marketing tools you identified as absolute must-haves this year:
- Canva
- Keeping Current Matters
- Too many agents are forced to resort to marketing to make up for the opportunity to go over and above for clients during the transaction. In my experience, if you are doing things for your clients that leave them saying “I didn’t realize Realtors did that,” then you’re on your way to building a referral network that requires little or no encouragement to send you referrals. The challenge is that most agents don’t want to work that hard, or don’t realize opportunities that they are letting pass during each transaction.
Editor’s note: These responses were given anonymously and, therefore, are not attributed to anyone specifically. Responses were also edited for grammar and clarity. Inman doesn’t endorse any specific method and regulations may vary from state to state.
What did we miss? Please share your thoughts in the comments section below.
