Luxury brokerage SERHANT. is expanding its presence in the Southwest with a new office in Las Vegas, the firm has informed Inman.
The launch marks the brokerage’s fourth so far this year and the company’s 14th overall since its inception in 2020. CEO and founder Ryan Serhant said the move came due to growing demand among the firm’s clients.
Ryan Serhant | SERHANT. Studios
“We’ve done referral business, myself and our agents, in Vegas for a long time with clients that either own in our other markets or just want to own an investment property there,” Serhant told Inman.
“I think the marketplace in Las Vegas has also changed drastically,” he continued. “Fifteen years ago, it was heavily controlled and the market was very heavy with the gaming industry … Las Vegas is now an amazing primary residence with incredible residential amenities, schools, places to work. You have finance, you have tech, you have great arts, you have movie and film. You’ve got a lot of people who have moved to Vegas because the state incentivizes growth, it incentivizes creativity, so it’s just a great place to do business.”
Bill Oskilanec, a Las Vegas native and 20-year industry vet, will serve as managing broker of operations in the state. Oskilanec was most recently affiliated with Las Vegas Sotheby’s International Realty, where he served as director of operations. Prior to that, he held affiliations with Char Luxury Real Estate and Prudential Americana Group (which became Berkshire Hathaway HomeServices).
The firm will launch with roughly 30 of the region’s top agents, who bring more than $600 million in closed sales volume from the past 12 months.
Oskilanec told Inman he’s looking forward to building agent relationships at the new firm and bringing SERHANT.’s marketing and technology to the region.
Bill Oskilanec | Courtesy of SERHANT.
“I think it’s going to be great for the city, great for marketing and all that,” Oskilanec said. “To have another brand in the market that has international and global reach … I think it’s going to be a great thing for the agents here.”
The Las Vegas marketplace has become more and more active in recent years, Serhant told Inman, with a growing number of homebuyers realizing that they can get a lot of bang for their buck in the city that celebrates a relaxed lifestyle and is very accessible to other attractive destinations, from ski getaways to the coast of California.
“I think when people think of Vegas, they think of the strip, but you have really, really cool communities,” the CEO added. “You have Summerlin, which is a master-planned community in southern Nevada, where you’ve got incredible things to do in terms of outdoor living — there’s 34 different neighborhoods and nine villages. You’ve got MacDonald Highlands, which is in the greater Las Vegas area — it’s kind of this cool, desert oasis. Your starter home prices are just under $1 million and run up into the tens of millions. So there’s a vast array of ways to live a great life in Las Vegas, and we are here to make that process as simple as possible.”
“I just think that Las Vegas is the definition of ‘momentum,’ and I think that if there’s any way to define me and SERHANT., it is ‘momentum,'” Serhant added. “And I think we’re here to build on that, to elevate that and make it even greater.”
Get Inman’s Luxury Lens Newsletter delivered right to your inbox. A weekly deep dive into the biggest news in the world of high-end real estate delivered every Friday. Click here to subscribe.
