The internet has changed the way real estate professionals market themselves. Every agent now realizes that he or she needs an online presence in to attract potential clients. But digital promotion should not replace the more traditional systems of lead generation. The most successful agents combine internet tools with direct mail, phone blitzes and email campaigns — the bread and butter of prospecting.
Real estate investors often overlook the role a partnership with a real estate agent can do for them in their quest for investment property transactions. These investors will do their own research, seek out opportunities and then find a real estate agent to help them, never creating a solid working relationship with one person.8u7