You’ve held open houses, sent direct mail newsletters and made the dreaded cold calls. You’ve handed out your business card so often it’s become a reflex. But you’re still not generating enough solid leads. Or maybe you are generating leads, but it feels unsustainable.
During my career as a residential land broker, I was half-jokingly counseled by many veterans to quit while I was still young. I was also shown the upside of land brokerage by one of those veterans: In my first year on the job, the lead broker in my office put a single deal worth $100 million into escrow.