Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected
When you’re putting together your website, every word counts. Part 1 of this 5-part series shows how to ensure your site is communicating effectively on your behalf
Enhance, optimize and fine-tune your online presence in seven days using this social media refresh checklist for real estate. Then share your progress
Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences
Find out how this luxury broker made the move from banking to stay-at-home mom to real estate (Hint: It started with an open house)
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing
Learn how this Charleston, South Carolina, broker puts his own unique stamp on family tradition at William Means Real Estate
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s study reflects and how you can better serve your buyers
Learn how this NYC broker leverages a wide-ranging background and award-winning marketing expertise to build an exceptional professional profile
As companies report their Q4 and full-year earnings, industry-watchers read the tea leaves for indications of what’s working now — and what’s likely to happen next
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table
In the first event of Fordham REI’s new series, Bess Freedman, CEO of Brown Harris Stevens, sat down with her mentor Barbara Corcoran for the kickoff of the school’s 'Titan Talks'
What does it take to be an independent real estate broker, and is it right for you? Explore the challenges and opportunities you’ll encounter when you go indie
Find out how these attorneys, brokers and friends put their legal and financial expertise to work to create exceptional outcomes
This list provides a little taste of the all-you-can-eat buffet of bad bosses in television and movies. Find out what you can learn from this parade of awful leaders
Money, glamour and excitement are part of a career in real estate, as are hard work, long hours and responsibility. Find out if you have what it takes to create a successful real estate practice
Find out how this broker parlayed an early interest in real estate investing into a career as head of one of Myrtle Beach's most popular brokerages
