When buyer skepticism is at an all-time high, people are sick of being scammed, duped, and torn off — a great way to differentiate is by becoming someone who is trusted and respected. Contributing content to websites and news publications is a simple way to do this.
As an agent, you want your clients to trust you and to think you are the expert that can best help them list or buy a home. Branding, marketing material, testimonials — these are things you use religiously to try to convey yourself as that expert. These things are good. But what if there were any easier way — a way to position yourself as an expert without causing scepticism or giving off a try-hard salesy vibe? Luckily for you there is. It’s content.