The follow-up mistake most agents make (and what AI won't tell you)
Lead with consistency and authenticity to make your follow-up more effective
May 13
Opinion
Don’t let corporate decisions turn into hostility toward agents
While we may hold different views on policy, we're all working toward the same goals
May 12
How to conduct an honest mid-year audit of your real estate business
Begin preparing now for this summer's mid-year business audit
May 12
Opinion
What to do when fair housing turns into fear housing
How does a recent open letter from HUD impact the way you market your listings?
May 7
How 'The Turner Test' can help you navigate real estate's new normal
Are you willing to push back against industry consensus and the doubts of others?
May 7
Opinion
2 brokerages now have half a million agents. Here's what that means for the rest of us
3 audiences. 3 battle plans. 1 thread that ties them together
May 7
Opinion
MRED goes national: How agents can protect local MLS systems
We fed Zillow until it became too powerful to ignore. Don't do the same thing with MRED
May 5
Opinion
MRED goes national: The quiet dismantling of our MLS system
This is the beginning of the end of the guardrails provided by local MLSs
May 4
Farming done right: Low-cost ways to dominate your neighborhood
Show up more, care more, and stay consistent when others give up
Apr 29
Opinion
What to say when your seller asks about private listings
Here is how to address talking points from the pro-private-listing camp
Apr 28
How to become a real estate agent
Here's the information you need to get started and launch your business
Apr 27
How the right lender can help you build your real estate business
Your preferred lender should be a strategic extension of your business
Apr 24
From 1st call to closing: How to create a 5-star client journey 
At every touchpoint, ask yourself: Does this feel like a 5-star experience?
Apr 22
How to write an MLS listing description with integrity
When you're marketing a listing, honesty matters
Apr 21
Opinion
Professor 'proves' pocket listings outperform the MLS? Not so fast
The truth about private listings is very different and far more complex
Apr 21
What does NAR's new settlement mean to real estate professionals?
Learn what the settlement is, why it matters and what it changes about your job
Apr 17
Here's what your 1st meeting with a buyer should look like
Your 1st meeting with a buyer is not a hurdle. It's the foundation
Apr 16
What NASA's Artemis II reveals about agents who go the distance
Find out what separates agents who last from those who flame out
Apr 9
The marketplace is fracturing. Here’s how to compete anyway
Clients still need a skilled, informed, honest agent
Apr 7
Opinion
A national MLS could change our industry — and not in a good way
The answer to a flawed institution is reform, not replacement, and NAR should take the lead
Apr 6