The prospecting method that beats cold calling every time
Ringless voicemail can make your outreach more impactful
Jul 10
How to price for the search range, not seller preference
The real estate portal is your listing's virtual front door
Jul 9
The 1-hour habit every real estate agent should adopt
Protect 1 hour a day for prospecting, and you will always have a real estate pipeline
Jul 8
How to handle the ‘why shouldn’t I hire the top producer?’ objection
Meet the top-producer question head-on, and you turn hesitation into the reason for choosing you
Jul 7
Stay in your lane: The comparison trap that's costing you business
Keep your eye on your own performance instead of constantly comparing yourself to others
Jul 2
The biggest mistake new agents make (and how to avoid it)
Stop confusing busyness with business, and spend more time on the things that matter
Jun 30
The 2-track conversation every real estate agent needs to nail now 
Here's what to say when a potential buyer asks about dual agency
Jun 29
Opinion
HUD's retreat on transgender housing protections puts added responsibility on agents
Your reputation is not built on the policy of the moment from DC
Jun 25
The 3-letter mailing system any agent can set up this month
A single just-listed postcard after a sale is a coin toss, not a marketing campaign
Jun 25
Throw out the script, and build a custom metaphor with FORM
A real estate script is off-the-rack, but a custom metaphor is tailored to the individual
Jun 23
Now business or future business? Run both, starting this week
Manage near-term transactions and long-term lead generation
Jun 22
The Knicks just won a title on a night they couldn't shoot. Here's the lesson for agents
The Knicks ended a 53-year title drought by refusing to quit
Jun 19
Opinion
'Wait, isn't Bed Bath and Beyond out of business?' What the Fathom deal means for real estate
Bed Bath and Beyond is building an end-to-end homeownership platform
Jun 18
When the listing won't sell, have this marketing audit conversation
Don't beat yourself up over a stale listing. Look at what's still within your control
Jun 18
Before you talk to a seller, learn where you fall on their trust scale
Sellers need a grounded, knowledgeable advisor who tells the truth about their house
Jun 17
Highest and best aren't always the same. Price is only half the story
Strong offer terms are a competitive advantage for buyer's agents
Jun 15
Opinion
Google made your MLS listing more valuable. Here’s what to tell sellers
Google is building its home search on MLS data. That's big news for those building walled gardens
Jun 14
This common-sense pricing strategy has a 90-day impact
Your job is to educate the homeowner, so they can make the best pricing decision
Jun 12
The AI productivity gap: Which tools actually provide ROI?
Which AI tools are brokerages providing, and which ones do agents actually use?
Jun 11
Opinion
What Compass actually wants from the MLS-Zillow chess match
Time is running out for MLSs to chart their own course and take back power
Jun 9