Opinion
There’s a new listings category. I’m calling it the company FSBO
A company FSBO, dressed up in the language of seller choice, is still a restricted buyer pool
Apr 2
Opinion
Where did the demise of the MLS begin? It started with CCP
The Clear Cooperation Policy tried to solve a real problem, and it created a larger one
Apr 1
Opinion
Seller’s choice is a standard — not a script. Here’s what that looks like at the kitchen table
Sellers deserve to see the benefits of pre-marketing AND broad exposure listing strategies
Mar 31
Opinion
I believe in seller choice. That’s exactly why I’m concerned
Darryl Davis’ worries start at the kitchen table. Real seller choice begins with real information
Mar 30
Opinion
Buyers agents are more valuable in today's listing landscape
The single, unified marketplace is behind us. Here's what's next
Mar 27
Opinion
Industry leaders: Zillow Preview isn't the answer — it's acceleration
Not a solution to the private listings problem, it's a more palatable route to the same destination
Mar 20
Opinion
You are the diamond: A message to the mature real estate agent
Coach Darryl Davis offers words of wisdom to veteran real estate agents
Mar 18
Leadership lessons from Howard Hanna on culture and transparency
Learn how to maintain a unique brokerage culture while navigating industry change
Mar 16
How the open house provides a moment of truth for consumers
Dive deep into 1st impressions, agent conduct, signage, flow and communication
Mar 12
7 unethical things real estate agents are doing to compete
When the pressure to win overrides the commitment to serve clients, everyone loses
Mar 12
Opinion
An open letter to NAR members: Be the change you're looking for
Want the National Association of Realtors to be better, stronger, more trusted? It starts with us
Mar 6
Opinion
Afraid to call FSBOs? The truth about the Do-Not-Call list
The Do-Not-Call list isn't the insuperable barrier many real estate agents assume
Mar 5
Rethinking your CMA: What today’s market demands
The pricing conversation isn’t about convincing sellers you’re right, coach Darryl Davis writes. It’s about coaching them to make the best decision with their own eyes
Feb 27
Opinion
Cutting through the rhetoric: What the economy really tells us about real estate in 2026
Based on the data, real estate is not in a boom cycle, coach Darryl Davis writes. It's not in a crash cycle. It's in a recalibration cycle
Feb 26
What high-performing real estate agents do differently from the rest
Most agents use the same tools, chase the same clients and wonder why they plateau, coach Darryl Davis writes. Here's what the top performers do differently
Feb 25
Attention listing agents: 'Buyer beware' won't prevent a lawsuit
Unlike a car salesman or a furniture retailer, Darryl Davis writes, agents operate under a license issued by the state. That license comes with fiduciary duties
Feb 25
NAR Code of Ethics Articles and SOPs new agents overlook most
You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it's where your career begins, coach Darryl Davis writes
Feb 24
Opinion
Supreme Court calls Trump tariffs unconstitutional. What now?
The real estate industry has survived recessions, financial crises, pandemic shutdowns and rate spikes. Darryl Davis writes that a commitment to genuine service is the reason
Feb 20
What Guinness can teach you about building a brand that lasts
In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage
Feb 20
The rules have changed. Here's your legal survival checklist
The agents who thrive in 2026 will be the ones who close deals without legal exposure
Feb 19