Gerard's Stories

Opinion
In a post-pandemic world, features that were once taken for granted are now becoming precious to homebuyers. Now, the idea of luxury means something different, and it includes these new in-demand aspects
Oct 12
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
Sep 28
It’s understandable if clients get anxious when preparing their homes for sale — especially if they haven’t moved in decades. As an agent, you should guide them through the process, and remind them that all it takes is a little bit of planning ahead
Sep 14
There's no denying that fall decor brings about feelings of warmth and belonging — which is why agents shouldn't ignore it when it comes to listings. Here are four areas to focus on when staging for pumpkin-spice season
Aug 31
Email is a particularly valuable means of communication in real estate especially now, when sharing information about listings and dealing efficiently with buyers and sellers are key. That's why you need to get it right. Here's how
Aug 17
These tips, adapted to your personal selling style and fine-tuned to your client, can add to the buying experience despite not being physically present
Aug 3
5 renovation projects that yield the best resale value
Jan 3
Get to know every neighborhood like your own, and learn your clients' preferences
Aug 22