Why is keeping up on lead generation so important? You already know the answer: Because marketplace shifts continue to make for a more complex business environment. It takes time and effort to cut through the clutter.
In this episode of Hello Agent TV, recorded exclusively for the Inman audience, Jay Sherer shares the best (and worst) sources for real estate agent lead generation. He uses industry statistics from the National Association of Realtors to determine where agents should spend their time, energy and money in order to build a stronger sales pipeline.
Everyone who sells anything knows that more transactions lead to more revenue. To rack up more transactions, you need more clients. And how do you get more clients? Find more leads.
The prevalence and availability of information has exploded in recent years. In 2015, big corporations will no longer corner the market on information — and that’s good news for real estate agents, who now have access to all kinds of data.
We’ve never met a fellow hacker who thinks the status quo is good enough. By nature, hackers rail against the adage, “If it ain’t broke, don’t fix it,” replacing it with our own: “Break everything and make it better.” There’s no room for inefficient processes or broken methodologies simply because that’s how things were done in the past.