In the U.S., 48 percent of homebuyers go to open houses as a source of information. What’s compelling is that repeat clients account for a median 20 to 40 percent business depending on an agent’s tenure, whereas referrals make up an additional 24 percent. This means that the more strangers agents can turn into customers today, the bigger the opportunity to grow their business over time.
When we think of great conferences, the first things that come to mind are compelling speakers, thoughtful sessions and valuable networking. Although Inman encompasses all those wonderful things, it presents much greater opportunities than simply attending a useful conference. To paraphrase Brad Inman during a conversation we had a few months prior, Connect is a platform we can all leverage.
“You’ve got to start with the customer experience and work backwards to the technology,” Steve Jobs said in 1997. We are going to take the advice of the late Mr. Jobs for this article, and before we talk about the groundbreaking micro-location technology called beacons, let’s focus on something far more important — the customer.