This season’s most effective campaigns lean on honesty, grounded storytelling and clear value — signals that real estate audiences want substance over spectacle, Jessi Healey writes
Gaussian splatting is an obscure AI-based visual data capture technology introduced for commercial use in 2023. It's now behind Zillow's latest update to its Showcase Listing lineup
Collov AI is an AI-powered home design platform that specializes in fast, easy virtual property staging
The rise of synthetic media forces agents to rethink content strategy, client trust and digital discovery to create a more reliable online environment for clients
The customer journey is beginning to shift as AI develops, new Inman contributor Roland Kampmeyer writes, even if we cannot yet fully assess the direction or speed of the changes
The app offers a fast, lightweight method for mobile video capture and automatic identification of interior conditions
Technology like AI is helping lenders do a better job of providing useful guidance and advice to borrowers, boosting customer satisfaction and repeat business, J.D. Power survey finds
From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Here's what real estate agents can learn
Championships aren't won in a moment. They're won in the everyday decisions made by players and coaches. Troy Palmquist and Matt Richling share how to craft your winning moment
AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them
From fabricated photos to fake engagement, artificial intelligence is distorting what buyers and sellers see online — and putting authenticity at a premium
SEO isn't dead, but generative engine optimization is changing the rules of engagement
'The reason that we are so obsessed with this technology is because it helps us with every single aspect of our business,' Rocket CEO Varun Krishna says in detailing how AI will power growth
Use existing artificial intelligence to your advantage, Kevin Hawkins writes in his new book. ‘You don't have to worry about AI replacing you. You have to worry about agents using AI replacing you’
Zillow's second product launch of the year includes collaborative search. Buyers can now invite family and friends to help them search and discuss listings through in-app messaging
Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes
