How to use Instagram to generate more real estate leads in 2025
Improve your reach and land more leads with advice from Adam Morejon and Rick Guerrero on social media marketing that works
by Rick Guerrero Apr 16
10 spring real estate content ideas for instant engagement, lead gen
New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers
by Alyssa Stalker Apr 16
Realtors are fighting for fairness, access and accountability
Opinion
MLSs and greater transparency are not the problem, Vanguard Properties' Nina Dosanjh writes. They are part of a proven infrastructure that evolves as the market changes
by Nina Dosanjh Apr 15
Caution! 3 ways your buyer’s love letter could violate Fair Housing
Jonathan Pressman offers real-world examples of the way buyer love letters can violate fair housing, along with fixes to help your clients write right
by Jonathan Pressman Apr 14
Lesson Learned: Stay levelheaded, unflappable, and go with the flow
Learn how New York City agent Jennifer Roberts navigates the ups, downs and indecisions of real estate clients while keeping her cool
by Christy Murdock Apr 14
CoStar's Florance: New Zillow rule 'hijacks your leads for profit'
Opinion
CoStar founder and CEO Andy Florance takes Zillow to task for its new listings policy, calling it anti-consumer and anti-agent
by Andy Florance Apr 14
7 ways to grow relationships with your past clients this spring
Spring is all about growth and nurturing, so it's the perfect time to reach out to past clients and turn them into repeat clients and referral partners, Darryl Davis writes
by Darryl Davis Apr 14
You’re not behind: Mindset and strategies needed for success
If you feel like your progress has stalled, Jimmy Burgess writes, implement these strategies and build the real estate business you've been dreaming of
by Jimmy Burgess Apr 13
Zillow pushes back against private listings: The Download
Zillow's answer to the rising tide of private listing networks has been met with both praise and pushback from industry leaders
by Christy Murdock Apr 12
The AI shortcut: 9 ways ChatGPT can simplify your listing process
Real's Drew Thompson offers tips that save you time and money when you put the power and potential of artificial intelligence to work for your listings
by Drew Thompson Apr 12
Banned listings, honest truths, private listing networks: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Apr 11
Zillow's new listing policy: Punishment disguised as fairness
Opinion
Darryl Davis outlines the way Zillow's actions and policies are designed for its own benefit, not for the benefit of sellers or real estate professionals
by Darryl Davis Apr 11
Open house rules for agents: Do's and don'ts
Updated NAR rules, communication with visitors and appropriate hosting times can all impact the leverage provided by a well-planned open house, Andrew Reichek writes
by Andrew Reichek Apr 11
From cold calls to social stardom with Atlanta's Fernando Chavarria
If you wish to elevate your real estate business, do as Chavarria does, Rick Guerrero writes: Talk with people, connect on a human level and never let a chance slip away to show that you care
by Rick Guerrero Apr 11
America’s real estate advantage is under siege: eXp's Leo Pareja
Opinion
CEO of eXp Leo Pareja calls for courage, clarity and collaborative leadership in meeting threats to market transparency head-on
by Leo Pareja Apr 10
Get the success secrets playbook from a 2024 Rookie of the Year
In this Q&A with Tyson Hansen, ERA President Alex Vidal learns how he got his start and how he created outstanding outcomes in a tough year for real estate
by Alex Vidal Apr 10