lifestyle event marketing
High-net-worth relationships are still built in real life, Aspen agent Heather Sinclair writes, and shared experiences build equity that pays off in luxury transactions
by Heather Sinclair Mar 2
spring real estate market
The agents who consistently reach their goals recognize moments like this for what they are: Not guarantees, but opportunities, ERA President Alex Vidal writes
by Alex Vidal Mar 2
Catch up with Compass, Keller and the commission question
While CEOs trade barbs, real estate agents are focused on how to take home more in commissions this year than last year
by Christy Murdock Mar 2
ai for real estate agents
Competence and transparency are being rewarded in today's real estate market, and the agents who exhibit those traits will flourish in the face of AI, CEO Blake O'Shaughnessy writes
incremental changes for exponential growth
Here are 5 simple ways to improve your systems, market knowledge, skill set and visibility
by Jimmy Burgess Mar 1
build a personal brand
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes
by Derek Carlson Feb 28
Olympic backlash and brand pivots spotlight the power of perception
From a viral locker room moment to a streaming fandom and a campaign forced to adapt mid-Games, recent flashpoints show why credibility now hinges on timing, tone and follow-through
by Jessi Healey Feb 28
Compass-Anywhere, Gary Keller, eXp earnings: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Feb 27
how to do a CMA
The pricing conversation isn’t about convincing sellers you’re right, coach Darryl Davis writes. It’s about coaching them to make the best decision with their own eyes
by Darryl Davis Feb 27
new agent time-wasters
Ashlee Jankovich writes that new real estate agents must learn to protect their time and focus on the activities that matter most to keep their business on track
by Ashlee Jankovich Feb 27
brokers wasting money on AI
The real estate firms that flourish will be those that treat AI as an extension of sound operational design, The Agency's Zane Burnett writes
by Zane Burnett Feb 27
economic data and real estate market
Opinion
Based on the data, real estate is not in a boom cycle, coach Darryl Davis writes. It's not in a crash cycle. It's in a recalibration cycle
by Darryl Davis Feb 26
real estate commission
How to create ancillary income streams in referral networks, investments, speaking and content
by Kevelyn Guzman Feb 26
commission breath
An agent's single-minded focus on commission only can bring chaos to a brokerage, managing broker Derek Carlson writes. Here's what to watch for when you're recruiting top talent
by Derek Carlson Feb 25
answer engine optimization
Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy
kiss principle for real estate
'Keeping it simple' is an essential principle for real estate success. Find out how broker-owner Joey Conner puts it into practice for better recruiting and retention
by Joey Conner Feb 25