Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Take a page out of Emily Nguyen’s playbook: Start with service, show up with value, and go all in
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage
To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes
Finance expert Sofia Nadjibi offers insights to help agents successfully position their clients during the December and January market slowdown
Learn how indie broker Andres Hoyos combines care for the industry and his agents and where he sees real estate moving in 2026
Opinion
Referral fees are just the starting point for a larger conversation real estate professionals need to have about transparency, Cara Ameer writes
Zoomer co-buying is on the rise. Knowing what makes this generation tick and how to help them architect a deal can lead to new income streams in a stalled market, Annette DeCicco writes
Troy Palmquist talks to proptech founder Brian Charlesworth to find out how his analytics platform is helping real estate teams supercharge their growth
If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy
Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business
The holiday season may actually be one of the best times of the year for savvy homebuyers to make their move, coach Darryl Davis writes
Want to make everything easier for your clients, so they’re singing your praises to family and friends? Troy Palmquist says digging into the moving day details is the way
Opinion
Whether it ends in settlement, dismissal or a landmark ruling, Derek Carlson writes, it marks another turning point in an industry undergoing rapid transformation
Opinion
Transactional selling might win you a one-time real estate deal, Josh Ries writes. Consultative selling builds a business that lasts
Find out how the 'honorary mayor of Brooklyn' really feels about her expansion into Manhattan, her fans’ outcry over the Season 2 trailer, and Jessica Markowski’s social media