A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them
The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates expertise, educates prospects and builds trust, Derek Carlson writes
Most agents put their energy into finding the next client, Lori Muller writes, but the most successful agents focus on honoring the relationships they already have
That viral tax hack might tank your business, CFP Amanda Neely writes. Learn to tell the difference between entertainment and financial guidance and why follower count won't save you
Opinion
Accountability and genuine transparency are still missing from NAR's communications, coach Darryl Davis writes, and Realtors deserve better
Opinion
Diversity isn't a flaw in the American experiment, Darryl Davis writes. It's the founding blueprint, and real estate professionals have a role to play as doorkeepers of the American dream
As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about
Quiet beginnings can produce loud destinies, Kuba Jewgieniew, founder and CEO of Realty ONE Group, writes in this story of his professional journey
Tech expert Rajeev Sajja dives into what AI is (and isn’t) doing for real estate agents today, breaks down the 3 stages of AI and shares how you can climb up that ladder starting today
The secret to scaling isn't more software. It’s a return to the physics of business
Opinion
Contributor and broker Holly Brink says that alternative MLSs and associations across the country are offering agents the long-overdue flexibility they need
Before making a decision about Realtor membership, Darryl Davis writes, consider how foundational the National Association of Realtors is to who we are as professionals
In an industry obsessed with being 'always on,' Molly McKinley writes, these monastics are demonstrating something agents desperately need to relearn
Opinion
Maybe the MLS isn’t perfect, broker Dennis Norman writes, but it’s still the only tool we have that puts listings in front of everyone, not just the ones invited behind the curtain
Opinion
Progress will come from dozens of reforms — legislative, regulatory, executive and local — each removing one obstacle, lowering one cost or opening one more door, Craig Cheatham writes
Troy Palmquist and compliance expert Summer Goralik point out red flags to watch for