Most agents use the same tools, chase the same clients and wonder why they plateau, coach Darryl Davis writes. Here's what the top performers do differently
Unlike a car salesman or a furniture retailer, Darryl Davis writes, agents operate under a license issued by the state. That license comes with fiduciary duties
Agents who confidently address retirement planning don’t just sell homes, Jeff Sibel writes. They become the trusted authority in their market
New contributor Tim Garrity shares tips for building your brand reputation and client relationships by staying consistent with your podcast
As tech tools change, Roland Kampmeyer writes, the real estate professional must double down on the things that only humans can do with service and sensitivity
You passed the licensing exam. But the Code of Ethics that governs this profession doesn’t end with a test score — it's where your career begins, coach Darryl Davis writes
Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room
Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively
Commit to these lead generation, nurture and conversion frameworks for the next 90 days
From chatbot conversions and conversational ads to messaging consolidation and digital afterlife patents, platforms are reshaping who controls the conversation
Opinion
The real estate industry has survived recessions, financial crises, pandemic shutdowns and rate spikes. Darryl Davis writes that a commitment to genuine service is the reason
Opinion
The Rev. Jesse Jackson's death marks the end of an era in US civil rights movement leadership, but his warnings about predatory lending remain urgently relevant, Dr. Lee Davenport writes
In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage
Negotiation seminars won't hone your skills. Intentional practice and role-playing will