AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them
From fabricated photos to fake engagement, artificial intelligence is distorting what buyers and sellers see online — and putting authenticity at a premium
This week on The Download, Robert Reffkin answered many of the most-asked questions around the Compass-Anywhere merger in an Inman Exclusive
There are more than enough motivated buyers and sellers ready to transact right now, Jason Waugh writes, and many are the most motivated ones we see all year
On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to attract clients
SEO isn't dead, but generative engine optimization is changing the rules of engagement
Discover 7 expert-approved fall staging tricks to make your listings feel high-end, without spending big, Chris Pollinger writes. Smart, moody and tailored for today’s buyers
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Opinion
By removing the automatic assumption of buyer’s agent fees, we’re putting the focus back where it belongs, Darryl Davis writes, on fiduciary duty, negotiation and service
The most effective value-add programs go beyond marketing buzzwords, Rainy Hake Austin writes, to authentic service, tailored expertise and a clear understanding of client needs
Forget cookie-cutter content. Christian and Ashley Harris share a creative Halloween collab that shows how letting your personality shine can attract massive attention
The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch
Troy Palmquist examines Compass’ newly announced tech tool and the debate between open and 'walled garden' ecosystems
Every holiday is an opportunity to remind people that you're not just a salesperson, Darryl Davis writes. You're a neighbor and, possibly, the hero they need now
Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes
On this episode, former Realtor.com CEO and 50-year veteran Allan Dalton explains why words like ‘past client,’ ‘listing agent’ and ‘comps’ are killing your value and offers smart replacements