Broker Holly Brink writes that learning how to show up when potential clients search for homes with ChatGPT is essential for building a future-forward business
Being both a real estate agent and a landlord can feel like running 2 businesses at once. Ryan Barone examines the rise of intelligent rental management tools
Artificial intelligence can revolutionize how you track expenses and forecast tax bills, but the strategic decisions that build wealth, Amanda Neely writes, still need human expertise
Fed chair dismisses suggestion that central bank could resume its purchases of mortgage-backed securities to bring down mortgage rates and improve housing affordability
The first hour can set the tone for how an agent leads, serves and wins, Kevelyn Guzman writes, especially in markets that feel uncertain or unpredictable
Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action
Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026
Agent and developer Claire O'Connor helps you lean into your listing's character and design an open house that's uniquely suited to the space and the needs of its potential buyer
Attorneys for the defunct brokerage have petitioned the Supreme Court to weigh in on whether NAR's no-commingling rule could have violated antitrust law, even if optional
Strong tax strategies start with strong records. Tax expert Maeda Palius shares her best tax tips and hacks for tax preparation
HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign reflects its commitment to 'simplicity and transparency'
If views are down but intent is up, Josh Ries writes, focus on clarity, education and problem-solving for people who are already leaning toward a transaction
How can a boutique brokerage avoid being eclipsed by an industry behemoth? Dezireh Eyn suggests leaning into transparency as a differentiator
Recruiting and retention aren't just about branding or commission splits. Verl Workman shares what agents really need from their next brokerage
While your phone is a valuable tool in your real estate business, Pam Blair writes, leaving it alone is a necessary component of self-care and work-life balance
Summer Goralik explores the bittersweet symphony of robot umpires in baseball and AI in real estate — and why perfection still needs a human rhythm
