virtual tour data gap
As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes
by Molly McKinley Jan 13
higher-rate market
Don't leave buyers high and dry amid higher interest rates, coach Verl Workman writes. Develop financial and negotiation strategies to tap into the market, and help clients win
by Verl Workman Jan 13
Visualize the market and win the client with Inman data tools
Updated monthly with the latest Realtor.com data, these tools transform raw data into actionable insights and client-ready visuals
by Inman Jan 12
Compass Anywhere
Opinion
As the merger closed quickly, Cara Ameer offered questions that still haven't been answered and insights on the future possibilities
by Cara Ameer Jan 12
Compass founding broker on how 3-phase marketing works in NYC
On this episode, Scott Hustis, co-founder of Paradigm Advisory and one of the first agents at Compass, talks private listings, making it in NYC and what it really takes to win long-term in luxury
Compass Zillow legal strategy
In an Inman Exclusive, Taylor Anderson examined thousands of internal documents to unveil the legal strategies on both sides of the Compass-Zillow wrangling
by Christy Murdock Jan 12
Opportunity knocks: This week's industry hires and moves
The industry shuffle continues, with teams and brokers going independent or returning to their roots. Here are updates from HomeSmart, The Agency and others
by Marian McPherson Jan 9
How Compass, Zillow planned to win the private listing battle: Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jan 9
James Dwiggins and Keith Robinson, hosts of the Real Estate Insiders Unfiltered podcast.
Opinion
You asked. They answered. In this no-holds-barred episode of Real Estate Insiders Unfiltered, James Dwiggins and Keith Robinson take on your questions — and they don’t hold back
real estate event marketing
Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action, Rainy Hake Austin writes
IDX reform
Opinion
Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back
by Josh Ries Jan 8
niche marketing for real estate
While 70% of Realtors compete for the same listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes
by America Foy Jan 8
How one of California’s largest brokerages hit 90% retention without chasing headcount
‘We don’t build rosters. We build careers’: FirstTeam’s Michele Harrington and Lauren Henss break down how discipline, service and authenticity fuel their growth in a hype-heavy industry
brokerage recruiting framework
Recruiting expert Brett Jennings explains why brokerages that organize their value into a clear growth framework stand out in a crowded recruiting landscape
by Brett Jennings Jan 7
fair housing laws
Target marketing accelerates client acquisition, but only when personas are legally compliant, fair housing expert Dr. Lee Davenport writes
by Lee Davenport Jan 7
Actions that matter: Why being 'all in' still wins in an AI-driven industry
Success doesn't come from automation, CEO and coach Lori Muller writes. It's earned through every action, every relationship and every moment of authenticity
by Lori Muller Jan 7