Why 88% of agent conversations never make it to the CRM
Cloze CEO Dan Foody reveals that 88% of conversations never enter the CRM and only about a third of CRM contacts have been touched in the past year
race for attention in real estate
From Grammarly’s rebrand to TikTok’s red carpet and Starbucks’ merch meltdown, everyone’s fighting for attention. Here's what real estate agents can learn
by Jessi Healey Nov 8
Opendoor CEO Kaz Nejatian with a stylized image of chess pieces and a rising stock graph
Incoming CEO Kaz Nejatian said Opendoor acquired 230 homes in the last week of October, about twice the pace of acquisitions when he took over on Sept. 15
by Matt Carter Nov 6
EXp digs at Compass during Q3 earnings as agent retention soars
EXp's recruitment and retention strategy took center stage during the brokerage's Q3 earnings. The company also stressed its ability to compete in a rapidly changing competitive landscape
by Marian McPherson Nov 6
Mat Ishbia
Mia, a generative AI loan officer assistant that UWM rolled out in May, has made more than 400,000 calls — often to alert past clients they can refinance their mortgage at lower rates
by Matt Carter Nov 6
George Laughton
On this episode, George Laughton, founder of The Laughton Team, a top US team with 200 agents and $900M-plus in volume, unveils his Reverse Offer Playbook for saving canceled listings
Reffkin calls Christie's deal the 'blueprint' for Anywhere
Despite hitting Q3 records on several key metrics, Compass also faced substantial losses during this earnings season, largely due to the Anywhere transaction
Anywhere expects preservation of brand 'independence' after Compass merger
Anywhere Real Estate's Q3 earnings call was short and sweet — focusing on high-level performance indicators and reassuring Anywhere-affiliated agents of their future under Compass
by Marian McPherson Nov 4
Real estate agent using digital tools with AI interface overlay, symbolizing collaboration between humans and artificial intelligence in real estate.
AI adoption in real estate is evolving fast, but its real progress comes from people — the agents, brokers and marketers shaping how the technology works with them
by Jessi Healey Nov 3
Want AI to recommend you in online search? Do these 7 things
SEO isn't dead, but generative engine optimization is changing the rules of engagement
by Jimmy Burgess Nov 2
pros and cons of AI for real estate
'The reason that we are so obsessed with this technology is because it helps us with every single aspect of our business,' Rocket CEO Varun Krishna says in detailing how AI will power growth
by Matt Carter Oct 30
What's More Important in Real Estate Today, AI or You?
AI can help enhance your image, knowledge, and consistency of message, but it's you, your relationships, how well you communicate, and your local knowledge expertise that will determine if you are successful or not.
by Shelby Dunstan Oct 30
AI expert: Agents must harness AI or be replaced by those who do
Use existing artificial intelligence to your advantage, Kevin Hawkins writes in his new book. ‘You don't have to worry about AI replacing you. You have to worry about agents using AI replacing you’
by Taylor Anderson Oct 30
AI for real estate disclosures
Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes
by America Foy Oct 29