SEO isn't dead, but generative engine optimization is changing the rules of engagement
Erik Carlson said the company's franchisees are 'seeing a lot more inbound activity here,' which may, in part, be in response to the recently announced acquisition of Anywhere by Compass
'The reason that we are so obsessed with this technology is because it helps us with every single aspect of our business,' Rocket CEO Varun Krishna says in detailing how AI will power growth
AI can help enhance your image, knowledge, and consistency of message, but it's you, your relationships, how well you communicate, and your local knowledge expertise that will determine if you are successful or not.
Use existing artificial intelligence to your advantage, Kevin Hawkins writes in his new book. ‘You don't have to worry about AI replacing you. You have to worry about agents using AI replacing you’
Zillow's second product launch of the year includes collaborative search. Buyers can now invite family and friends to help them search and discuss listings through in-app messaging
Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes
Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes
CoStar Group released its Q3 earnings on Tuesday. Florance used the opportunity to deliver harsh criticism of rival Zillow, and outlined his competitive plan
Halloween 2025 is filled with terrors. Agents beware, trainer Rachael Hite writes. She warns that any of these creeps could knock at your door in Q4
Keller Williams Head of Industry and Learning Jason Abrams talks about the balance between technology and touch amid the rise of artificial intelligence.
On this episode, The Minnesota Real Estate Team leader unpacks his human-first approach to scaling his team to 215 agents who did 1,600 sides and $621M in 2024
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As OpenAI and Microsoft launch dueling AI browsers, a new era of intelligent search begins — one that could change how buyers find homes and agents