Real estate pros can build trust — and a lasting brand — by leading with values, not just visuals
Relationships can lead to referrals, which can lead to revenue, Nikki Beauchamp writes. It all starts with the right network. Here's how to grow yours
Angel Nicolas, Tiffany McQuaid and Jonathan Vega's different approaches to the marketing tactic show there's no one-size-fits-all approach when it comes to finding success through social media
If you wish to elevate your real estate business, do as Chavarria does, Rick Guerrero writes: Talk with people, connect on a human level and never let a chance slip away to show that you care
Glennda Baker of Glennda Baker & Associates, took the Inman on Tour Nashville stage with her signature style, personality and unfiltered truth about building a personal brand in real estate
If you're sick of blending into the sea of sameness, avoid these 3 common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide
Social media keeps us connected, but at what cost? From Instagram’s new 'dislike' button to the pressure of constant comparison, platforms continue to shape how we see ourselves
Broker and new Inman contributor Angela Yungk offers advice on connecting with clients and building lasting real estate relationships
Whether you're struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency's Mauricio Umansky offers insights from his own brand-building experience
The real work begins after the networking event, Coldwell Banker Warburg's Kevelyn Guzman writes. Here are 7 tips to make meaningful connections post-event
While some stumble into their brand organically, panelists at ICNY Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency
Lenz's point — not to be taken literally — was to be in constant contact with clients, aware of what they do day to day and what they need, all of which impacts how they buy and sell real estate
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media
Rick Guerrero delves into Freedman’s inspiring story and how her journey can guide aspiring agents in navigating our ever-evolving industry
Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey