Generation Jones is most likely to downsize next. Are you ready?
Senior clients are looking for the best service possible, writes senior housing expert Rachael Hite. The more personal and authentic you are, the more they will appreciate you
by Rachael Hite Jan 30
What experts have right (and wrong) about the Silver Tsunami
Know what seniors want? Think again. The housing needs and wants of baby boomers will challenge all previous expectations of retirement living, senior housing expert Rachael Hite writes
by Rachael Hite Jan 19
Empty nesters own twice as many big homes as millennials with kids
Empty nest baby boomers own 28.2% of the large homes in the United States — twice as many as millennials with kids. Gen Z parents own only 0.3% of larger residences
by Ben Verde Jan 17
35% of Americans hope the housing market will crash in 2024
LendingTree's latest consumer survey revealed 35% of Americans hope the market will crash in the next 12 months. They believe an economic downturn will lower mortgage rates and home prices
by Marian McPherson Nov 28
Gen Zers see 'green homes' in their searches, says RE/MAX study
Amid a wavering economy, homebuyers and sellers continue to want expert advice from agents while looking to prepare for the future, and for Gen Z that means finding 'green homes'
by Lillian Dickerson Mar 29
Boomers strike back: Older buyers unseat millennials as top cohort
Baby boomers have long enjoyed advantages over millennials in the home market. Now, they outnumber them, according to data released Tuesday by the National Association of Realtors
by Daniel Houston Mar 28
The tug-of-war between millennials and boomers heats up this spring
5 real estate experts explain how rising mortgage rates, inflation and economic uncertainty could impact baby boomers and millennials this spring and how both groups can succeed
by Marian McPherson Mar 20
'Big Short' investor says iBuyers could be obsolete by 2025
In his latest interview with Bloomberg, former Goldman Sachs investor Don Mullen explains why iBuyers won't survive much longer, calling them the 'forced sellers' of today's market
Here are the 6 emerging luxe buyers of 2022: Engel & Völkers
Running the gamut from a group dubbed 'Crypto Visionaries' to one called 'The New American Rancher,' they come in all ages from all backgrounds with preferences for how they want to live
Gen Z flunks homeownership test — but other age groups not far behind
Fewer members of Generation Z said they were 'handy' than older groups did in a recent poll, with Generation X tallying the highest scores in a survey of 1,049 people conducted by CraftJack
by Daniel Houston Jun 22
A comprehensive guide to generating listings today
Here, Inman has created an extensive resource for ways to find inventory — from old-school methods to more creative approaches — when it seems like there's nothing left on the shelves
by Lillian Dickerson Mar 30
Why age is just a number when you're working with clients

Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes about as much sense as me telling you to avoid people born in the year of the rabbit, says Jay Thompson. Here’s why he thinks marketing by age demographics is a racket.

by Jay Thompson Jan 28
Do you speak your baby boomer clients' language?
Take Inman's baby boomer quiz to see how well you understand one of the biggest generations the US has ever seen
by Jim Dalrymple II Jan 26
How to work with baby boomers, the X-factor in today's housing market
Baby boomers are the second-largest generation in US history. They're now becoming empty nesters and retiring but remain a force in the housing market
by Jim Dalrymple II Jan 26
Do you speak your millennial clients' language?
Take Inman's millennial quiz to see how well you understand the largest homebuying cohort in the US
by Jim Dalrymple II Jan 23