The 55+ buyer is planning for a future that's not here yet
Opinion
Taking care of clients and prioritizing excellence is the path forward
Florida leads in senior homeownership rates. But how does your market rank?
NAR's 2026 generational trends report shows first-time buyers fell to 21% of all purchases
The Iran War, a noisy jobs report and record stale listings make a difficult market harder to read
Agents who think they know market conditions may need to think again, writes trainer Bernice Ross. She shares her top insights for success heading into 2026
Boomers may have big problems when it comes time to sell, trainer Bernice Ross writes. Her personal experience comes with a warning for agents and their 55+ clients
Finance expert Sofia Nadjibi, MBA, shares how real estate professionals can transform the downsizing experience for senior homeowners by blending empathy, strategy and smart financing
Stuart Siegel, President and CEO of Engel & Völkers Americas, writes that while the American dream of homeownership is not dead, it is changing
Explore the ageism and challenges that women of a certain age face in this business, and learn how to best serve clients who are 50-plus with trainer Rachael Hite
Younger boomers (ages 60-69) and older boomers (ages 70-78) combined have captured 42% of the market, claiming the largest share of buyers, according to an NAR report
Five years after the arrival of COVID in the US, 94% of Gen Z and 86% of millennial first-time homesellers say they regret their pandemic-era purchase, according to an analysis by Opendoor
Despite global uncertainties, the wealthy continue to show interest in investing in real estate, Douglas Elliman and Knight Frank's The 2025 Wealth Report shows
In 2024, NYC was the top destination for buyers of properties priced at $10M+. Various luxury brokerage reports show big shifts across borders, generations and more in the year ahead
Planning for the future and promoting accessible, inclusive infrastructure keeps senior adults connected to their communities, Rachael Hite writes