real estate marketing approach
Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes
by Bernice Ross Mar 1
The agent's essential guide to the commission lawsuits
Author and trainer Bernice Ross provides the rundown on what to know, what’s most likely to change, how it may impact your pocketbook and steps to take to be prepared for what’s ahead
by Bernice Ross Feb 29
Commissions, objections, spring: Inman's Top 5 stories of the week
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Feb 23
Teaming up with AI: Your new partner in real estate success
Real estate coach Bernice Ross shares top insights about the future of AI from MIT professor Dr. R. David Edelman from ICNY 2024
by Bernice Ross Feb 23
Here's what lies ahead for the spring selling market
Trainer and author Bernice Ross talks to market expert Rick Sharga about red flags and opportunities to be found in the upcoming spring real estate market
by Bernice Ross Feb 20
Let TikTok's favorite debt expert help skyrocket your credit score
Trainer Bernice Ross talks to popular TikTok credit expert Alisa Glutz to find out how you and your clients can optimize the potential of a credit profile for lower interest rates and better scores
by Bernice Ross Feb 2
Simple strategies for feeling great and keeping healthy
Opinion
If your 2024 resolutions included health and fitness goals, trainer Bernice Ross offers a collection of great advice to help you stay on track
by Bernice Ross Jan 17
You sold HOW MANY houses last year? The Download
A 'glut' of agents, low inventory and a down market mean part-timers now make up the majority of real estate pros. What does that mean for clients — and for the industry?
by Christy Murdock Jan 6
Agents are worth more than the current commission model
Agent, attorney, coach and yoga instructor Renee Fishman joins Bernice Ross to discuss the problems and opportunities provided by the ongoing commission debate
by Bernice Ross Jan 5
24 how-tos to help you start 2024 off with a bang
To formulate this list of how-tos to start the year off right, Inman's Service Editor Dani Vanderboegh rounded up the top advice and most-read contributors of 2023.
by Dani Vanderboegh Jan 3
9 aha moments that significantly improved my life in 2023
Opinion
Instead of just looking ahead to 2024, writes author and trainer Bernice Ross, look back at the lessons you've learned and the challenges you've faced in 2023 and apply them to your planning
by Bernice Ross Dec 29
The top 10 real estate advice articles of 2023
Ranked by highest readership, here are the top how-tos from Inman contributors this year
by Dani Vanderboegh Dec 26
Sherry Chris, Tami Bonnell, women leaders share top advice for 2024
Take some wisdom with you into 2024 from the last WomanUP! podcast of of the year. Trainer Bernice Ross shares the most important lessons and best advice from top leaders
by Bernice Ross Dec 20
Confused about condos? Here's everything you need to know
Selling detached or single-family condominiums comes with a host of unusual issues. Trainer Bernice Ross shares what you need to know to provide expert service to your clients
by Bernice Ross Dec 13
ChatGPT and Python: This dynamic duo will redefine your marketing
Author and trainer Bernice Ross writes that the addition of Python to the already-robust marketing capabilities of ChatGPT creates a winning combination for your 2024 content planning
by Bernice Ross Dec 6