Don't believe Keller Williams is a tech company? Think again
Opinion
The next round of platform wars will be won by the companies that nail the end-to-end consumer experience
by Bernice Ross May 8
How does your listing presentation stack up?
Three agents wanted the job. Find out what the winning agent did right
by Bernice Ross Apr 29
Why it's actually the seller who pays our commission
Opinion
This could be the landmine that blows up the Moehrl 'bombshell' lawsuit
by Bernice Ross Apr 23
Prospector, networker, converter, marketer: What's your strength?
Figure out where you fall into the mix, and then use these guidelines to see which tools and strategies will strengthen your natural skills
by Bernice Ross Apr 22
The latest on the fight over independent contractor status
Opinion
If you’re in favor of a carveout for real estate from the Dynamex decision, get busy letting your assembly members know exactly how you feel
by Bernice Ross Apr 9
5 things our clients don't realize we do to EARN commission
We know how important we are to the transaction — it's time everyone else knows too
by Bernice Ross Apr 1
9 basics every agent needs to master from the start
Opinion
Don’t spend tons of money on marketing or leads — focus on being you, connecting with people and giving unforgettable service they can’t help but tell others about
by Bernice Ross Mar 25
Why the ‘bombshell lawsuit’ might be a dud: Part 2
More on why those powerhouse attorneys might not be as dangerous as we think
by Bernice Ross Mar 19
Cracks in asphalt as the result of an earthquake
Opinion
Powerhouse class action attorneys aren't real estate savvy — and that's the Achilles heel of this not-so-strong suit
by Bernice Ross Mar 16
5 real estate dragons (and how to tame them)
Opinion
Trying to dodge the flames? Keep these strategies in your pocket
by Bernice Ross Mar 11
Are you making these embarrassing print marketing mistakes?
Keep it classy, smart, attractive and honest, and you might end up face-to-face with a prospect
by Bernice Ross Mar 4
WATCH: How to snatch top talent for your indie brokerage
Bernice Ross talks through everything indie brokers need to compete with the big dogs when recruiting top-producing agents
by Inman Feb 25
Will individual agents be the real winners in the iBuyer game?
Here's a look at why iBuyer models might have a very rocky road ahead
by Bernice Ross Feb 25
6 situations where real estate agents should confidently say no
Opinion
It's surprising how much calmer, lighter and happier you’ll feel when you don't take everything on
by Bernice Ross Feb 18
Up against a reduced-fee commission model? Here’s how to win
Become the premium agent who provides better tools, top-notch negotiation skills and concierge-level service
by Bernice Ross Feb 11