9 basics every agent needs to master from the start
Opinion
Don’t spend tons of money on marketing or leads — focus on being you, connecting with people and giving unforgettable service they can’t help but tell others about
by Bernice Ross Mar 25
Why the ‘bombshell lawsuit’ might be a dud: Part 2
More on why those powerhouse attorneys might not be as dangerous as we think
by Bernice Ross Mar 19
Cracks in asphalt as the result of an earthquake
Opinion
Powerhouse class action attorneys aren't real estate savvy — and that's the Achilles heel of this not-so-strong suit
by Bernice Ross Mar 16
5 real estate dragons (and how to tame them)
Opinion
Trying to dodge the flames? Keep these strategies in your pocket
by Bernice Ross Mar 11
Are you making these embarrassing print marketing mistakes?
Keep it classy, smart, attractive and honest, and you might end up face-to-face with a prospect
by Bernice Ross Mar 4
WATCH: How to snatch top talent for your indie brokerage
Bernice Ross talks through everything indie brokers need to compete with the big dogs when recruiting top-producing agents
by Inman Feb 25
Will individual agents be the real winners in the iBuyer game?
Here's a look at why iBuyer models might have a very rocky road ahead
by Bernice Ross Feb 25
6 situations where real estate agents should confidently say no
Opinion
It's surprising how much calmer, lighter and happier you’ll feel when you don't take everything on
by Bernice Ross Feb 18
Up against a reduced-fee commission model? Here’s how to win
Become the premium agent who provides better tools, top-notch negotiation skills and concierge-level service
by Bernice Ross Feb 11
A man and woman interviewing a young woman
Opinion
Just create your unique recruiting proposition, always have a few tools your competitors haven’t discovered yet, and take the time to make each agent feel welcomed
by Bernice Ross Jan 29
How to recruit top talent like the big dogs: Part 1
Opinion
Whether you're a small brokerage or an indie, there's no reason you can't compete with the leading national players when it comes to getting top talent
by Bernice Ross Jan 28
A homeowner and an inspector looking at a collapsed ceiling
Opinion
Save yourself the headaches, and do what's best for all parties involved — issue a buyer credit when repair issues arise
by Bernice Ross Jan 21
Technology is never the solution
Opinion
The companies that have made the client experience their prime focus are the ones that have gone the distance for decades, regardless of the tech changes or market shifts
by Bernice Ross Jan 14
Don't say it! 4 agent blunders that can ruin the deal
Opinion
You can’t always stop another agent from making a mistake, but if you’re aware of possible pitfalls, you can avoid making them yourself
by Bernice Ross Jan 6
9 for ‘19: How to beat your goals and keep your life
Having your written goals in front of you constantly is the secret to achieving them
by Bernice Ross Jan 3