9 basics every agent needs to master from the start

Don’t spend tons of money on marketing or leads — focus on being you, connecting with people and giving unforgettable service they can’t help but tell others about

A major reason that most agents fail is they don’t master the fundamentals — and then build on them throughout their career. Similarly, veterans have dips in their businesses because they lose focus on the basics. If you’re new to the industry or find yourself plateauing after years of practice, refocus on the basics. Start here.