Riding the home inspection merry-go-round
Thank goodness for the brokers who manage expectations
by Bernice Ross Nov 16
How to become 'rejection proof'
Overcome your fear by facing it
by Bernice Ross Nov 9
Downsizing sounds scary -- try 'rightsizing' instead
Boomers have so much stuff and not enough space
by Bernice Ross Nov 2
7 dirty little staging secrets no one ever tells you
Living in perpetual perfection isn't so perfect
by Bernice Ross Oct 26
Should you lower your price 2 weeks after listing?
Looking to the market helps with pricing decisions
by Bernice Ross Oct 19
How to tap into the next big buyer wave -- 'boomers'
Whether it be for family or to avoid harsh winters, boomers are on the move
by Bernice Ross Oct 12
How to tap into the next big 'boomer' wave: Part 1
Baby Boomers are downsizing and freeing up inventory
by Bernice Ross Oct 5
20 ICSF takeaways worth revisiting today
Which of these takeaways will change your business?
by Bernice Ross Sep 28
Why the real estate industry does nothing about agent incompetence
6 marketing lessons learned from Donald Trump's campaign
Candidate excels in using the fix-it approach
by Bernice Ross Sep 14
Is the traditional brokerage model obsolete? Part 2
Defining and comparing new and old-school ways of doing business
by James Hussaini Sep 11
Is traditional brokerage model obsolete? Part 1
Defining and comparing new and old-school ways of doing business
by James Hussaini Sep 10
Price-per-square-foot analysis: 4 tips for accurately pricing a home
Despite the haters, price-per-square-foot technique does hit home runs
by Bernice Ross Sep 8
How to feed the first-time-buyer pipeline: Part 2
Open your eyes to tenant representation and educating potential buyers
by Bernice Ross Aug 31
The real reasons millennials aren't buying homes: Part 1
Several common misconceptions unveiled
by Bernice Ross Aug 24