Protect your data from cloud-based storms
Dotloop outage highlights risks of going paperless
by Bernice Ross Aug 22
5 products taking real estate high-tech
'Internet of Things' will inevitably change the way agents do business
by Bernice Ross Aug 19
Real estate agents get wise to superstitions
Catering to clients' unusual beliefs can be a lucrative niche
by Bernice Ross Aug 15
Sellers, there's a downside to commission cutting
Consumers who don't understand how agents are paid need lesson in 'discounting'
by Bernice Ross Aug 12
There's got to be a safer way
Go paperless with eyes wide open to security issues
by Bernice Ross Aug 8
What degree of risk are you willing to tolerate in your digital documents?
Go paperless with eyes wide open to security issues
by Bernice Ross Aug 7
Paperless transactions don't always stay that way
Go paperless, with eyes wide open eye to security issues
by Bernice Ross Aug 6
Never sign a document on your client’s behalf
Clients must go through proper legal channels if they want someone else to sign for them
by Bernice Ross Aug 5
Multitask at your own risk
Secret to success is shifting from what you 'could do' to what you 'should do'
by Bernice Ross Aug 1
30 key takeaways from Real Estate Connect SF
Build your business by knowing what homebuyers and sellers value most
by Bernice Ross Jul 29
5 reasons your listing won't sell even in a seller's market
Give unrealistic sellers the 'shock treatment'
How to move an overpriced listing
by Bernice Ross Jul 22
Tap into emotions that drive real estate decisions
'People don't buy things -- they buy what (the product) will do for them'
by Bernice Ross Jul 18
5 best practices for selling ultraluxury real estate
In a high-demand market, create inventory where none exists
by Bernice Ross Jul 15
Pocket listings under fire in California
CAR economist discusses latest trends at AFIRE conference
by Bernice Ross Jul 11