Paperless transactions don't always stay that way
Go paperless, with eyes wide open eye to security issues
by Bernice Ross Aug 6
Never sign a document on your client’s behalf
Clients must go through proper legal channels if they want someone else to sign for them
by Bernice Ross Aug 5
Multitask at your own risk
Secret to success is shifting from what you 'could do' to what you 'should do'
by Bernice Ross Aug 1
30 key takeaways from Real Estate Connect SF
Build your business by knowing what homebuyers and sellers value most
by Bernice Ross Jul 29
5 reasons your listing won't sell even in a seller's market
Give unrealistic sellers the 'shock treatment'
How to move an overpriced listing
by Bernice Ross Jul 22
Tap into emotions that drive real estate decisions
'People don't buy things -- they buy what (the product) will do for them'
by Bernice Ross Jul 18
5 best practices for selling ultraluxury real estate
In a high-demand market, create inventory where none exists
by Bernice Ross Jul 15
Pocket listings under fire in California
CAR economist discusses latest trends at AFIRE conference
by Bernice Ross Jul 11
What's next for 'Gen Rent' and California's shadow inventory?
CAR economist discusses latest trends at AFIRE conference
by Bernice Ross Jul 8
How to roll out the red carpet for high-end clients
Serving the ultrawealthy client
by Bernice Ross Jul 3
5 ways to exceed your ultrawealthy sellers' expectations
Sell 'em with Las Vegas-style marketing
Serving the ultrawealthy client
by Bernice Ross Jun 27
'Storytelling' helps luxury buyers picture themselves in a home
Quality print marketing can be invaluable listing tool
Serving the ultrawealthy client
by Bernice Ross Jun 20