Borrell Associates: Fewer dollars, but a rising share is spent online
'Agents are bidding costs up but don't understand what they're buying'
Brokers and agents spending 75 cents of every marketing dollar online
Report: Industry rate of online ad spending may flatten
One in four Realtors spend less than 10 percent online
Borrell: Local and targeted ads expected to fuel 2011 growth
Borrell expects eightfold increase by 2015
'Legacy' media companies gain market share