Why the joy deficit is reshaping real estate marketing
As stressed consumers tune out pressure, Instagram's shareable Stories update allows for an effective way for agents to stay visible
by Jessi Healey Dec 22
Two people shaking hands in front of an explosion of color to signify media outreach strategies for real estate.
Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes
by Amy Stockberger Oct 13
Robot face symbolizing AI trust signals.
Traditional business development, measurable KPIs and consistent execution allow your real estate business to succeed in the age of AI, Molly McKinley writes
by Molly McKinley Aug 21
Conferences are goldmines (if you know how to film them)
Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences
by Troy Palmquist Jul 25
Why thought leadership is the new real estate agent advantage 
Leads follow leaders, Angela Yungk writes. Lead with purpose, clarity, and consistency, and you won't have to chase business — it finds you
by Angela Yungk Jul 2
6 concrete tips for crafting a cohesive content calendar for 2025
You don’t need to plan every post months in advance, but you need a system that aligns with your goals, reflects your expertise and allows you to show up with clarity, Alyssa Stalker writes
by Alyssa Stalker Apr 24
refresh social media
Enhance, optimize and fine-tune your online presence by using this social media refresh checklist for real estate from Inman's Christy Murdock
by Christy Murdock Mar 20
website refresh
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
by Christy Murdock Mar 13