Update and upgrade your own branding elements
Opinion
While we may hold different views on policy, we're all working toward the same goals
Use this quick audit to determine whether your messaging is clear, memorable and aligned
Check out these no-nonsense tips that'll help you and your real estate business stand out online
Social media expert Katie Lance shares strategies for using Instagram as a strategic tool
Great marketing demands attention. Great financial systems quietly do their job
In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage
Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal
In real estate, attention is currency, Josh Ries writes. If you want to close more deals in 2026, you have to start by getting in front of more people
New AI technology is becoming so sophisticated, writes contributor Molly McKinley, that consumers may not recognize what's real or fake. This is a red flag for agents
To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes
The real estate industry has an addiction to hot leads, Josh Ries writes. Learn from the marketing strategy of a successful auto mechanic to shift your attention
Find your winning formula for a bigger, brighter 2026. Stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes
The strategy for 2026 from Mauricio Umansky? Plan with precision, build brands that command attention, invest in relationships, and sharpen skills to create irreplaceable value
Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now