Focus on clear positioning, consistent content, strong relationships and simplified systems
Qualify your buyer prospects up front with these proven questions to ensure you get your transaction to the closing table, Derek Carlson writes
Opinion
Stephen Brobeck, senior fellow at the Consumer Policy Center, responds to Cara Ameer's recent critique of the CPC's report on post-settlement changes impacting homebuyers
Real estate coach Darryl Davis helps agents understand how to negotiate and communicate their commission legally and transparently
Opinion
A challenger’s mindset separates leaders from followers. Greg Hague offers 7 standards to question with the consumer’s interest as your compass
Real estate coach Darryl Davis offers insights for crafting a compelling listing conversation with a variety of client types
Real estate coach Darryl Davis offers insights for communicating authentically without relying on over-produced, scripted talking points
Learn practical strategies to earn trust, stand out with transparency and create a referral-ready client culture that drives lasting success
In the 1st step of her 8-step system, Cassie Walker Johnson shares strategies for asking better questions and getting better results
Top industry leaders share their strategies for scaling a real estate brokerage so that it's not just growing bigger; it's growing smarter
Understand the psychology of Gen Z, millennial and high-end buyers in this compelling and timely panel discussion
When boomers make the decision to sell, team leader Vincent Cyr writes, they free up property for younger buyers, ease pressure on limited inventory and help maintain transaction flow
Real estate coach Darryl Davis offers insights for conducting pricing discussions with seller clients, even as the market shifts
As a buyer's agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today's market challenges
It's been a year of big talk, real change and lessons learned since Aug. 17, 2024. Martha Melendez looks at how the industry has shifted since terms of the commission settlement kicked in