10 conversion scripts for winning buyers over this spring
Be an information communicator, writes coach Annette DeCicco, to bring value to your buyer conversations. Practice and rehearse your lines. Every expert does
by Annette DeCicco May 7
7 buyer objection handlers to get that agreement signed
Coach Darryl Davis shares strategies for explaining the buyer agreement and getting it signed when you communicate the value you bring to the transaction
by Darryl Davis Apr 9
20 statements to help you identify your go-to team members
Trainer Bernice Ross offers an illuminating true or false quiz to help you identify the members of your professional circle who can help you achieve more
by Bernice Ross Apr 8
7 conversations every agent must master to thrive in 2025
Communication isn't just part of the job of a real estate professional; it is the job, coach Darryl Davis writes. Here's how to make sure you're ready for your toughest conversations
by Darryl Davis Mar 26
Logic and emotion: 2 approaches that get buyers off the fence 
When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes
by Darryl Davis Feb 12
5 ways to avoid buyer’s agent burnout and find your passion
Forget the runaround from unqualified clients, coach Darryl Davis writes. Learn to set healthy boundaries and take care of yourself, so you can take care of business
by Darryl Davis Feb 12
How to navigate a buyer’s cold feet without derailing the deal
Buyers may cancel a purchase due to anxiety about the market, trepidation about financial obligations or a nagging feeling that a more perfect home might be out there, Luke Babich writes
by Luke Babich Feb 4
Zillow's Daimler: Clear Cooperation a win for agents and consumers
Zillow President Susan Daimler spoke to Inman about supporting Clear Cooperation and what an industry without the rule could look like for real estate agents, consumers and portals
by Marian McPherson Oct 14
Properly position homebuyers with this winning 5-part offer strategy
Jimmy Burgess and Andrew Undem share strategies for writing a compelling offer on behalf of buyers, closing more deals and building lifelong client relationships
by Jimmy Burgess Sep 6
4 tips for getting past the buyer conversation struggle
The settlement has changed a lot, but consumers still need agents, Amy Corr writes. Stay confident, listen to potential clients, be the advisor they need — and you will thrive
by Amy Corr Aug 30
A 5-step plan to reduce buyer stress and sell more homes now
Buyers are more stressed out than ever. Jimmy Burgess shares a plan to help you help your buyer clients and earn their trust
by Jimmy Burgess Aug 30
The unmatched value of buyer agents in today’s market
Continue to raise the bar on client service, writes Huntington & Ellis CEO Craig Tann, and show clients why having a buyer’s agent isn't just a good idea — it's a necessity
by Craig Tann Aug 20
The Inman real estate commission FAQ: Hit the ground running in 2025
Now that we're in the thick of the 'New Normal,' it's time to answer the frequently asked questions agents and brokerages have about the newly implemented commission settlement rule changes
by Christy Murdock Aug 19
Why a buyer agreement alone won’t get you paid
With a comprehensive compensation plan in hand, Cassie Walker Johnson writes, you'll comply with the new buyer representation regulations and ensure you close with a check in hand
Former Ribbon team launches AI-fueled home transaction platform
The team that founded EasyKnock-acquired power buyer Ribbon has launched Indigo, an AI-powered transaction management and home search platform, executives told Inman exclusively
by Marian McPherson Aug 15