Forget everything you've heard about GPT-5. Here's the truth
Real's Drew Thompson outlines the new features of ChatGPT's latest update and casts the vision for how it fits into your content plan
by Drew Thompson Aug 11
How to 10X every real estate conference you attend using AI
You don’t need more ideas. You need a system that makes your ideas work for you. Amy Stockberger offers a framework and prompts for following up on conferences with the help of AI
by Amy Stockberger Aug 4
Stop using AI as a Google substitute. Do this instead
Agents who use AI will replace those who don't, but how do you use it the right way? Digital marketing expert Colin Hull shares strategies to help you leverage the productivity potential
by Colin Hull Aug 4
Agents are 'fighting uphill' — but there's still opportunity
The shifting market, new buyer behavior and technology are changing how brokers approach their business, Anthony Lamacchia, Alex Vidal and Leo Pareja told Inman Connect San Diego attendees
by Lillian Dickerson Jul 30
The Grok meltdown: Cautionary AI lessons for every agent
Human judgment isn't optional when you're working with AI tools, trainer Bernice Ross writes. It's essential for understanding how they can go wrong, so you can protect your brand
by Bernice Ross Jul 22
3 secret AI prompt strategies that supercharge your business
By using master, meta- and mega-prompts, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother
by Bernice Ross Jul 16
Let’s talk about S-E-O: What agents need to know now
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic
by Jessi Healey Jul 13
Trending: Has your Facebook group disappeared? Thanks, AI
Meta’s mass group bans are the latest sign that automated moderation is breaking the platforms we rely on
by Jessi Healey Jun 29
AI in real estate: The agent's guide to the ChatGPT revolution
Master the power and potential of artificial intelligence, and you'll position yourself for success in the years to come, trainer Terry LeClair writes
by Terry LeClair Jun 17
Real estate AI firm Shilo raises $2.6M in seed round
Shilo makes a virtual assistant meant to boost real estate agents' productivity. The cash infusion comes as interest in artificial intelligence soars
by Jim Dalrymple II Jun 12
Real estate AI increasingly blurs the lines between humans and tech
Real estate companies are rolling out AI assistants with human names and attributes. The tools are increasingly blurring the lines between what tech can do — and what it is
by Jim Dalrymple II Jun 10
Trending: Lessons in Pride and building brand equity that lasts
Real estate pros can build trust — and a lasting brand — by leading with values, not just visuals
by Jessi Healey Jun 8
Have you been using AI wrong? This missing piece unlocks real results
Starting today, trainer Bernice Ross writes, you can train your artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business
by Bernice Ross May 28
Marketing expert says, 'AI won’t replace agents, but … '
Jimmy Burgess and marketing expert Jason Pantana share perspective on the power of artificial intelligence tools and their place in the modern agent's toolbox
by Jimmy Burgess May 23
Curiosity is the key to unlocking artificial intelligence's full potential
Fear is fueling agents' resistance to AI, but brokerage and proptech leaders say agents can overcome their concerns by approaching the technology with genuine curiosity
by Marian McPherson May 20