The shifting market, new buyer behavior and technology are changing how brokers approach their business, Anthony Lamacchia, Alex Vidal and Leo Pareja told Inman Connect San Diego attendees
Human judgment isn't optional when you're working with AI tools, trainer Bernice Ross writes. It's essential for understanding how they can go wrong, so you can protect your brand
By using master, meta- and mega-prompts, Bernice Ross writes, you can take the guesswork out of AI, and start building repeatable systems that make your business run smoother
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic
Meta’s mass group bans are the latest sign that automated moderation is breaking the platforms we rely on
Master the power and potential of artificial intelligence, and you'll position yourself for success in the years to come, trainer Terry LeClair writes
Shilo makes a virtual assistant meant to boost real estate agents' productivity. The cash infusion comes as interest in artificial intelligence soars
Real estate companies are rolling out AI assistants with human names and attributes. The tools are increasingly blurring the lines between what tech can do — and what it is
Real estate pros can build trust — and a lasting brand — by leading with values, not just visuals
Starting today, trainer Bernice Ross writes, you can train your artificial intelligence platform to create more intentional, purposeful and personal outputs for your real estate business
Jimmy Burgess and marketing expert Jason Pantana share perspective on the power of artificial intelligence tools and their place in the modern agent's toolbox
Fear is fueling agents' resistance to AI, but brokerage and proptech leaders say agents can overcome their concerns by approaching the technology with genuine curiosity
Who better to help you avoid AI mistakes than AI? Bernice Ross talks with ChatGPT to find out how to avoid the biggest blunders
From lead nurturing to mileage tracking, broker Holly Brink helps you lighten your admin load and reclaim your time by handing rote tasks off to tech
Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos, your voice into an emotional engine that makes buyers need the keys