How to market a listing from staging to social media
Figure out what your 'thing' is, and create a brand around it: Cheryl Eisen on IMG’s new essentials for real estate marketing
by Christy Murdock Nov 23
Lesson Learned: Figure out how to do it your way
Not seeing the results you want in your business? Manhattan real estate agent Jake Kerrigan says you might need to forge your own path
by Christy Murdock Nov 19
Dear Marketing Mastermind: What's the most effective content for real estate?
3 burning real estate marketing questions — answered
by Christy Murdock Nov 13
Lesson Learned: Cross your t’s and dot your i’s
Florida Broker Ophelia 'Opey' Angelone knows that when it comes to real estate, no detail is too small
by Christy Murdock Nov 12
Lesson Learned: The entire process matters
Think you’re done once they’ve signed on the dotted line? India’s Neeta Sujata Durai says that’s just the start
by Christy Murdock Nov 5
Lesson Learned: It ain’t over till it’s over
Central Florida real estate agent Penny Craig knows that when it comes to transactions, expect the unexpected
by Christy Murdock Oct 15
Dear Marketing Mastermind: How to start (or restart) a real estate blog
3 burning real estate marketing questions — answered
by Christy Murdock Oct 9
Why agents shouldn’t worry about the iBuyer wave
There’s so much buzz about this new technology, but it probably doesn’t mean what you think it does
by Christy Murdock Oct 1
Lesson Learned: Success is inevitable if you're following your passion
Find out how Nest Seekers’ Johnny Mansilla brings an open mind and an open heart to practicing real estate
by Christy Murdock Sep 24
Dear Marketing Mastermind: Developing your brand through content marketing
Creating a brand identity — and communicating it to your market — is vital for outreach and growth
by Christy Murdock Aug 14
Lesson learned: Be a problem-solver for your clients
Find out how Florida real estate broker Jim Whatley turned a lucky coincidence and a can-do attitude into a thriving real estate brokerage
by Christy Murdock Jul 30
Lesson learned: Marketing is everything in real estate
Massive Agent’s Dustin Brohm’s experiences as a young agent inspired him to help other agents market their businesses more effectively
by Christy Murdock Jul 16
Dear Marketing Mastermind: How do you know your marketing is working?
Opinion
3 burning real estate marketing questions — answered
by Christy Murdock Jul 16
Lesson learned: Don't leave room for assumptions
Veteran firefighter and entrepreneur Robert Taylor says, 'Always be clear on your clients' intentions'
by Christy Murdock Jul 9
How do interest rate increases really impact real estate decisions?
Although we assume a direct correlation, AlphaFlow’s Ray Sturm thinks the answer is more complicated
by Christy Murdock Jul 6